NIQ introduces NIQ Labs to drive innovation and nurture industry-leading talent

NIQ, a leading global data and analytics solutions company, is excited to announce the creation of NIQ Labs, a game-changing initiative to harness the collective power of acquired world-class talent and capabilities through strategic mergers and acquisitions. NIQ Labs establishes itself as an innovation driver that supports NIQ’s commitment to sustainable growth through investments that optimize performance and is therefore ready to pave the way for the future of innovative products and solutions aimed at addressing the challenges of the sector. Over the past two years, NIQ has invested more than $1 billion in operational investments in new data and capabilities to develop a Full View™ of consumer purchasing behavior, with the goal of solving customer problems and identifying customer journeys. growth.

With the introduction of NIQ Labs, the company is proud to announce “NIQ Ask Arthur,” its first new transformative tool powered by generative AI that will be integrated into the Discover platform. This revolutionary solution enables users to have AI-assisted global search and personalized recommendations based on KPIs and always-on analytics. By offering AI-generated insights into reports, “NIQ Ask Arthur” simplifies the interpretation of complex data and enables informed decision-making. Its conversational AI capabilities enable deeper investigations, guiding users through large datasets and offering actionable insights. “NIQ Ask Arthur” is a revolutionary tool that shapes data-driven decision making and demonstrates NIQ’s commitment to delivering breakthrough analytics solutions that drive businesses to success in today’s dynamic environment . Through the creation of NIQ Labs, “NIQ Ask Arthur” ensures data security and leverages the best models and tools available in this rapidly evolving landscape of emerging technologies.

“The unveiling of “NIQ Ask Arthur” marks an exciting milestone for NIQ Labs and the Discover platform. This cutting-edge tool powered by generative AI revolutionizes data innovation and exploration by giving users the ability to AI-powered global search and personalized recommendations that redefine how information is used,” said Troy Treangen, Director of Manufacturing at NIQ. “NIQ Ask Arthur is a leap forward in our commitment to delivering world-class analytics solutions, simplifying complex data and empowering decision-makers with actionable insights. It’s more than just a tool – it’s a game-changing solution defines the future of data-driven decision making and demonstrates NIQ’s dedication to innovation in today’s dynamic business landscape.”

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The birth of NIQ Labs starts from the awareness that within each acquisition lies an enormous wealth of technical and specialized resources. To leverage the capabilities of NIQ associates and optimize value for customers, NIQ Labs will bring together a huge group of approximately 400 engineers, data scientists and technicians with exceptional specialized skills. This talented team will be the engine of innovation at NIQ, focusing on solving internal, industry and customer challenges through cutting-edge technology solutions. He will work alongside approximately 3,000 engineers and 700 data scientists across NIQ’s broader business operations.

“NIQ Labs, driven by an agile and entrepreneurial spirit, is committed to leveraging artificial intelligence and emerging technologies,” said Jim Peck, CEO of NIQ. “Our primary goal is to foster scalable innovation within the NIQ ecosystem. A commitment to data governance is an essential part of this mission. By prioritizing data integrity and security, we ensure a trusted foundation for the use of AI, promising unprecedented industry innovation. Our tailored strategy enables organizations to make informed decisions, ensure data consistency and protect the interests of stakeholders. With solutions from NIQ, companies they see fewer inconsistencies, minimize errors and increase the value of their data. Our commitment to transparent processes and cost-effective coordination enables customers to thrive in a data-driven world, enabling innovation and growth.”

SOURCE: Businesswire