Roots Partners with Stadium Live to Launch Digital Experience for Gen Z Sports Fans

Stadium Live, a leading platform for Gen Z sports, culture and entertainment fans, and Roots Corporation, a global lifestyle brand, announced a multi-faceted partnership to deliver a collection of unique digital branded experiences for users. Starting in March, Stadium Live users will have access to exclusive Roots branded activations throughout the platform. The partnership will debut a digital apparel and accessories collection launching in the Stadium Live Roots store, as well as physical apparel – inspired by the digital-first collection.

The first-of-its-kind partnership between the two brands aims to provide Gen Z users with a unique and differentiated way to interact and engage with the Roots brand. Stadium Live’s platform ensures a seamless experience from physical to digital, allowing Roots to extend their brand exposure beyond the physical and explore new ways of engaging with digital customers in a virtual setting.

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“As we strive to continue expanding our brand, we understand the importance of connecting with digital audiences. With Stadium Live, we can integrate the physical and digital realms to engage more effectively with the crucial Gen Z demographic,” stated Meghan Roach, President & CEO. “We are excited to provide our customers with an immersive experience that allows them to fully engage with our brand and products on a deeper level.”

Stadium Live‘s innovative digital platform has attracted over 750,000 registered Gen Z users across North America. Users participate in sports-focused gameplay and live streams, collect unique items and prizes, chat and make friends with other fans, and customize their in-game avatar.

“We are thrilled to partner with Roots and provide Gen Z with a unique and engaging experience on the Stadium Live platform. The activation provides an authentic medium for Roots to drive brand awareness and revenue through next-gen sports fans,” Stadium Live CEO and Co-founder Kevin Kim said. “Our platform offers the perfect opportunity for brands to connect with our audience in a way that feels native to them through digital gamified experiences.”

SOURCE: PR Newswire