Salesforce has announced the launch of Zero Copy Data Sharing, a groundbreaking approach that enables enterprises to activate data with unmatched speed, scale, and efficiency-without moving or duplicating it.
For years, organizations have invested heavily in data warehouses and data lakes, designed as the “single source of truth.” Yet, much of this data has remained locked away due to silos and complex processes, preventing teams from fully leveraging its potential. Zero Copy Data Sharing changes this paradigm, enabling businesses to access live, synchronized data directly where it’s needed, eliminating the inefficiencies of traditional data movement.
This innovation is more than a technical upgrade—it represents a strategic advantage. By eliminating redundant transfers, Zero Copy Data Sharing makes data instantly actionable, allowing enterprises to build responsive pipelines in minutes instead of weeks. The result: fresher insights, real-time intelligence, and greater agility across every business function.
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Key Benefits of Zero Copy Data Sharing
- Hyper-Personalized Customer Experiences: Data Cloud connects rich customer insights with operational tools, enabling highly targeted, real-time personalization that drives loyalty and conversion.
- Smarter Sales and Accelerated Deals: Sales teams gain a 360-degree, live view of every customer—including product usage, support history, and engagement signals—empowering more meaningful conversations and faster deal cycles.
- Proactive Customer Service: Support teams can leverage real-time telemetry, sentiment analysis, and predictive churn scores to anticipate needs, resolve issues faster, and strengthen customer trust.
- Precision Advertising: By activating privacy-compliant audience segments directly from Data Cloud to ad platforms, companies can boost ad match rates, maximize ROI, and transform marketing efficiency.
- Data-Driven Product Development: Product teams can access live feedback, feature usage data, and A/B test results in real time, enabling faster innovation cycles and market-responsive product strategies.
- Transforming the Reverse ETL Model
Unlike traditional Reverse ETL workflows—plagued by outdated reports, messy scripts, and manual CSV uploads—Zero Copy Data Sharing establishes a seamless, real-time flow of intelligence from centralized analytics systems into frontline applications. This allows teams across sales, marketing, service, and product development to operate with synchronized, actionable insights.
The Future of Data Activation
Zero Copy Data Sharing is not just a technical advancement; it’s the cornerstone of a new enterprise data paradigm. By delivering actionable insights instantly, securely, and without compromise, Salesforce is empowering organizations to unlock the full value of their data.
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