Blueshift, a leading intelligent customer engagement platform, announced that it will host Blueshift Engage 2024, its premier event for B2C marketers who want to drive smarter cross-channel marketing with unified data. This year’s conference is set to take place in San Francisco on Feb. 27.
Attendees can expect insights from industry thought leaders, including the CTO at U.S. News and the VP of Marketing at Sweetwater. Current and past speakers include innovative brands across industries: Ent Credit Union, 14 West, Slickdeals, Tuft & Needle, Clearscore, Udacity, Groupon, Houzz, LendingTree, Goldbelly, StitchFix, Zumper, Carparts.com, and more.
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“Our theme for Engage 2024 is marketing in the age of data and AI, which is a game-changer for intelligent customer engagement,” said Vijay Chittoor, CEO and co-founder of Blueshift. “We are excited to host a day filled with learning, connecting, and fun, featuring inspiring sessions, roundtables, demos, and panel discussions.”
The agenda is filled with valuable content, showcasing best practices from leading brands. Topics span the impact of data and AI on customer engagement, the power of content and customer AI, personalization at scale, the synergy of marketing automation and CDP, first-party data, privacy, chat more.
The event will also highlight award winners of the OMNIES celebrating B2C marketing innovators, leaders, and rising stars, who create remarkable experiences for their customers through connected cross-channel campaigns, AI-powered personalization, and rich customer data.
SOURCE: PRNewswire
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