MarTech360’S Weekly News Roundup With DoubleVerify, Integral Ad Science, Five9, Brightcove, RingCentral And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

IAS Introduces Curation with Google Ad Manager to Enhance Brand-suitable Inventory

On November 4, 2024, Integral Ad Science (IAS), a global leader in media measurement, introduced IAS Curation in collaboration with Google Ad Manager to enhance the capabilities of programmatic buyers. This innovative platform provides a deal-based enrichment pathway that allows advertisers to curate inventory directly at the source, ensuring it meets critical benchmarks for context, brand safety, and viewability. By leveraging AI-driven optimization, IAS Curation enables advertisers to maximize media quality and returns on their investments.

NielsenIQ appoints Steen Lomholt-Thomsen as Chief Commercial Officer

NIQ, the world’s leading consumer intelligence company, announced the appointment of Steen Lomholt-Thomsen as its new Chief Commercial Officer, effective November 1, 2024. Steen will drive client strategy and enhance global growth as NielsenIQ expands its capabilities to deliver mission-critical insights into the most holistic view of consumer shopping behavior.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Pindrop and Five9 Team Up to Provide Fraud Protection for Enterprises

On November 5, 2024, Pindrop announced a groundbreaking native integration with Five9, enhancing cloud contact center security and authentication. This collaboration allows Pindrop to deliver its advanced solutions, Pindrop Passport and Pindrop Protect, directly within the Five9 Intelligent CX Platform. This improves inbound contact center security for enterprise customers. Previously, Pindrop and Five9 worked together using a Bring Your Own Carrier (BYOC) model, analyzing calls through third-party carriers.

Konecta Partners with Google Cloud to Boost AI Customer Experience

On November 4, 2024, Konecta, a prominent player in customer experience (CX) and digital services, entered into a significant three-year strategic partnership with Google Cloud. This collaboration aims to bolster Konecta’s capabilities in delivering innovative CX solutions through the integration of artificial intelligence (AI), automation, and cloud technologies.

• In Mobile Tech news this week…

Brightcove Launches Marketing Insights: A Game-changer for Video Marketing Measurement

On November 7, 2024, Brightcove, a trusted streaming technology company, introduced Marketing Insights, a new feature within its video analytics platform aimed at enhancing video marketing measurement. This innovative tool provides marketers with advanced insights and detailed performance data for their video campaigns, enabling them to assess the impact of video content on business outcomes effectively.

Samba TV Announces Acquisition of Semasio

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, announced its acquisition of Semasio, a global provider of contextual targeting and audience data solutions. This strategic acquisition enhances Samba TV’s capabilities in delivering privacy-first targeting across digital and connected TV (CTV) platforms, further solidifying its position as a leader in AI-powered omniscreen advertising.

• In Marketing Analytics news this week…

Brillio’s Enhanced BrillioOne.ai Platform Set to Accelerate Digital Transformation

On November 7, 2024, Brillio announced significant enhancements to its BrillioOne.ai platform, integrating advanced AI capabilities designed to accelerate time-to-market for organizations. This upgrade allows enterprise IT teams to automate over 70% of code conversion, optimizing workflows and fostering real-time collaboration. As a result, businesses can achieve a more efficient and agile software development lifecycle (SDLC) that adheres to industry standards.

RingCentral Teams Up with Verint to Boost AI Capabilities in CX Automation

On November 7, 2024, RingCentral, a leader in AI-driven business communications, partnered with Verint, a prominent company in customer experience (CX) automation, to enhance its RingCX platform. This strategic alliance aims to provide RingCX customers with advanced workforce engagement management (WEM) and CX automation solutions. By integrating Verint’s technology, RingCentral will offer its clients improved options that complement its existing AI features, thereby boosting employee productivity and enriching customer interactions.

• In Martech Content news this week…

Agility CMS Launches Web Studio for Effortless Website Content Management

On November 5, 2024, Agility CMS launched Web Studio, a transformative tool designed to enhance website content creation and collaboration. This innovative platform allows teams to efficiently create web pages while providing real-time previews, enabling users to see how their content will appear across different devices instantly. The intuitive interface simplifies the customization of web pages, making it accessible even for non-technical users.

Segmind Expands Capabilities with Recraft-V3-SVG, Enabling High-Resolution Vector Graphics

On November 4, 2024, Segmind announced the integration of Recraft-V3-SVG into its platform, significantly enhancing its creative capabilities by enabling scalable vector graphics (SVG) for users. This addition allows for the generation of high-quality, adaptable graphics that are essential for various applications in digital design and marketing. According to Steven Lee, Chief Operating Officer at Segmind, this new output file type not only increases efficiency but also expands the range of use cases available to clients.

Article Of The Week…..

Boosting Sales with Customer Journey Mapping Tools: A How-To Guide

Running a successful business requires knowing what your customers anticipate and what your team needs. Depending on where they are in the journey, customers will engage with your website or app in different ways. Mapping out their entire journey—from their initial contact to their last purchase—is one approach to gaining this understanding, and certainly, there are various customer journey mapping tools that automate and greatly simplify this process