MarTech360’S Weekly News Roundup With OpenAI, Taboola, ibex, Sinch, Domo And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Taboola Expands Access to AI Bidding Tech for All Advertisers

Taboola, a leading global platform for open web recommendations, has announced that its AI-driven bidding technology, Maximize Conversions, is now accessible to all advertisers. Previously, thousands of advertisers have benefited from Maximize Conversions, an AI-powered tool that enhances conversion rates while reducing campaign costs. With this technology, Taboola automates the bidding process, eliminating the need for manual optimizations.

OpenAI Empowers Companies with Customizable GPT-4o Model

OpenAI is introducing a new feature that enables corporate customers to use their own company data to customize GPT-4o, the artificial intelligence (AI) start-up’s most advanced model. This initiative comes as start-ups encounter increasing competition for their AI products and businesses face mounting pressure to showcase the benefits of their AI investments.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Sinch Expands with Customer Connections Hub for European Market

On August 28, 2024, Sinch, a leader in revolutionizing global communication through its Customer Communications Cloud, announced that its new Customer Connections Hub is now available across Europe on all digital channels. This online resource center is designed to assist customer experience (CX) professionals and marketers at over 150,000 businesses worldwide that partner with Sinch, helping them build enduring customer relationships by delivering exceptional experiences across every communication channel.

ibex Names Andreas Wilkens as Chief Technology Officer

ibex, a leading global provider of business process outsourcing (BPO) and AI-powered customer engagement technology solutions, announced the appointment of Andreas Wilkens as Chief Technology Officer (CTO), effective September 1, 2024, reporting to ibex CEO Bob Dechant. Wilkens will lead the technology vision, strategy, and execution as ibex redefines customer experience (CX) with next-generation AI-powered solutions.

• In Mobile Tech news this week…

Proximic by Comscore & FreeWheel Partner for Advanced CTV Advertising

Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience targeting solutions for programmatic activation, and FreeWheel, a global technology platform for the television advertising industry, announced a partnership to support privacy-resilient ID-free audiences for CTV. The innovation will provide publishers with streamlined access to future-proofed audience monetization tools and provide buyers the ability to reach targeted audiences at scale across premium CTV content.

Narrative by Kargo Unlocks CTV for Thousands of Brands

Kargo, a leader in the digital advertising space, announced Narrative, a new product that brings audio advertising to CTV, combining audio assets with highly engaging visuals. Narrative seamlessly weaves together existing audio with new, engaging visual content to enable advertisers to reach CTV audiences in totally new ways. In addition to adding visual impact to audio ads, Narrative is proven to drive interaction and recall.

• In Marketing Analytics news this week…

Domo Named to Constellation ShortLists for Marketing Analytics Solutions

Domo announced it has been named to the Q3 2024 Constellation ShortList™ for Multicloud Analytics and Business Intelligence Platforms and the Q3 2024 Constellation ShortList for Marketing Analytics Solutions for the ninth consecutive year. In addition, Domo was named to the Q3 2024 Embedded Analytics ShortList.

Nielsen launches deduplicated YouTube CTV campaign measurement in Australia

Nielsen, a global leader in audience measurement, data and analytics, announced the expansion of YouTube Connected TV (CTV) ads measurement to include deduplication with mobile and desktop devices in Australia, building on more than a decade of deduplicated digital ad reach metrics (across computer and mobile) for Nielsen in this important market.

• In Martech Content news this week…

Cision Expands into APAC Media Monitoring Market with CisionOne Platform Launch

Cision, the leader in consumer and media intelligence solutions, =announced the launch of its CisionOne platform in the Asia-Pacific (APAC) region. This expansion marks Cision’s inaugural entry into full-service media monitoring in APAC, providing a comprehensive solution to complement its established Brandwatch, and PR Newswire brands.

CoSchedule Launches New Headline Writing Resources Hub

CoSchedule launched a new Headline Writing Resources Hub to assist marketers and content creators in crafting compelling headlines. The hub includes a detailed Headline Writing Guide, a curated selection of Power Words, and a set of Trigger Words, all designed to help create headlines that capture attention and drive results.

Article Of The Week…..

Composable Content: What It Is and 7 Steps to Creating an Effective Strategy

Composable content is a modern approach to digital content management. It allows marketers to create, manage, and distribute content modularly.

Composable management is a great way to improve the flexibility and reusability of any content. Traditional content management often creates and uses content for a single purpose. For example, if you write a product description, the content will be only used for one specific page.

Unveiling The Future of Lead Generation

The ways businesses gather leads for their sales funnel are constantly evolving at a rapid pace. Getting a competitive edge in the B2B lead generation space is not just about keeping up with the pace of evolution. It is about forecasting the next big wave before it even starts. For business decision-makers, it is crucial to master the emerging trends to flourish in such a competitive market.

Lead generation has been at the core of all business growth opportunities. However, this space is going through a tremendous change with the emergence of new strategies and technologies to acquire and target leads. The future of lead generation is filled with the adoption of the latest technologies to revolutionize the way we gather and nurture leads throughout the sales funnel. In this blog, let us have a look at what the future of lead generation looks like and how business leaders can be ready for the future.