MarTech360’S Weekly News Roundup With RingCentral, TransPerfect, TapClicks, Contentful, Salesforce And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Tableau Pulse Now Integrates AI-Driven Insights Directly into Salesforce for Enhanced Data-Driven Decisions

On 19th August 2024, Salesforce unveiled Pulse for Salesforce, a specialized edition of Tableau Pulse that integrates AI-powered insights seamlessly into the Salesforce CRM environment, beginning with Sales Cloud. This new feature, built on the Salesforce Einstein 1 Platform, uses generative AI to deliver real-time, actionable metrics and insights directly within the Salesforce interface, aimed at simplifying the decision-making process for users.

Viamedia and Minerva Networks Form Strategic Alliance to Enhance Cross-Platform Advertising

On August 19, 2024, Viamedia, the nation’s largest independent advertising representative firm, announced a new strategic partnership with Minerva Networks, a prominent provider of advanced entertainment delivery solutions. This alliance will see Viamedia’s Parrot Ad Decisioning System (ADS) integrated into Minerva’s platforms, significantly advancing programmatic advertising capabilities for multichannel video programming distributors (MVPDs) and broadcasters.

• In Social Media Technology news this week…

• In Customer Experience news this week…

RingCentral Introduced New AI-Powered Features for RingCX

On 21st August 2024, RingCentral, Inc., a leading provider of AI-driven cloud business communications, contact center, video, and hybrid event solutions, introduced innovations for its AI-powered contact center solution, RingCXTM. The latest advancements include a native, real-time AI-powered assistant for agents and supervisors, enhanced AI-based coaching insights for managers, and a new bring-your-own IVA framework allowing customers and partners to integrate their preferred Intelligent Virtual Agent with RingCX.

OP360 Expands 360Advisors Program with New Portal

OP360, a trailblazer in outsourcing solutions, is excited to announce the latest evolution of its well-established 360Advisors Program: The 360Advisors Portal. Now supporting over 500 active members, this program has reached new heights, offering an unparalleled platform for industry leaders and innovators to collaborate, share insights, and drive client growth.

• In Mobile Tech news this week…

Comscore Campaign Ratings Integrated with Basis Technologies for In-Depth Cross-Channel Incremental Reach Measurement

On 21st August 2024, Basis Technologies, a global provider of media automation and programmatic advertising solutions announced the integration of Comscore’s omnichannel ad measurement solution, Comscore Campaign Ratings (CCR), into its platform. Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, now provides Basis users with access to detailed person-level insights for campaign measurement, validation, and optimization at the individual market level.

Vyond Broadens its ‘All-in-One’ Video Creation Platform with Enhanced Business Tools, AI Avatars, and Mobile App

Vyond, the intuitive all-in-one AI video creation platform for businesses, has announced updates to its platform, introducing new features such as AI avatars, a mobile app, and advanced brand management tools. These updates are in line with Vyond’s goal to be the first company to offer a complete AI-powered video creation platform for enterprises. With these new capabilities, Vyond provides users with a wide range of tools and full creative control to easily produce engaging videos.

• In Marketing Analytics news this week…

TapClicks Launches AI Analytics with Automated Industry Benchmarks

TapClicks, the leader in Smart Marketing solutions, announced the launch of a new AI-driven Benchmark Widgets feature, designed to give businesses of all kinds the ability to view their marketing campaign performance directly against industry benchmarks. Benchmark Widgets are a powerful evolution of TapClicks dashboards and reports, meant to enhance agencies’ and businesses’ understanding of how their marketing efforts compare to industry norms.

Intero Digital Launches AI Platform for Marketing Insights

Intero Digital, a leading digital marketing agency and pioneer in leveraging technology for marketing innovation, announced the launch of its latest breakthrough: the AI-driven Intero Insight Engine, an inspiration and action platform. This advanced tool, developed in Intero Digital‘s Innovation Lab, marks a significant leap forward in AI application within the marketing sector, providing clear, actionable insights that translate complex data into competitive advantages.

• In Martech Content news this week…

Contentful Announces Agreement to Acquire Ninetailed, Enhancing AI-Driven Personalization

Contentful, a leading composable content platform with over 4,200 customers, has announced its plan to acquire Berlin-based Ninetailed, a leader in structured content personalization and experimentation. This acquisition is set to bolster Contentful’s AI-driven personalization capabilities and strengthen its position as an innovation leader in the content management sector.

TransPerfect Introduces 10 New Integrations for GlobalLink Translation Management Technology

On 19th August 2024, TransPerfect, the largest provider of language and AI solutions for global enterprises, announced the addition of 10 new integrations to its GlobalLink translation management system. These new integrations are designed to enhance the efficiency of translation workflows by allowing users to manage their translation processes seamlessly within the platforms they already use.

Article Of The Week…..

The Future of B2B Marketing in 2025: Are Marketers Future-Ready Yet?

Today’s B2B marketing leaders are grappling with unprecedented challenges. While the function remains resilient, leaders must innovate relentlessly to drive impact and growth.

With debates surrounding ChatGPT vs traditional SEO and Google’s shifting stance on third-party cookies, the B2B sector is in constant flux. Understanding and anticipating these changes is crucial for staying ahead in B2B marketing.

 

 

Does Your Phone Listen to You for Ads? The Alarming Privacy Risks Behind Targeted Ads

Have you ever encountered this; you are having a private discussion with someone you know about a specific product or service, and soon after, you start getting to relevant ads on Facebook, Instagram, or any other digital platform. Various industry veterans argue that consumers’ right to privacy is at risk because smartphones listen to personal conversations to display customized ads. In this blog, let us have an overview of ways smartphones are listening to your conversations to display personalized ads and ways to protect your right to privacy.