MarTech360’S Weekly News Roundup With Sprout Social, Adobe, Nielsen, Getty Images, 5WPR And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Sprout Social Names Mike Wolff as Chief Revenue Officer

Sprout Social, Inc., an industry-leading provider of cloud-based social media management software, announced the appointment of Mike Wolff to Chief Revenue Officer, effective September 2, 2024. As Chief Revenue Officer, Wolff will oversee Sprout’s global Sales, Success and Partnerships organization. He will focus on the continued global growth and expansion of Sprout’s innovative offerings. Wolff brings more than 20 years of experience leading global sales and technology organizations. He recently served as Chief Revenue Officer of Salesforce.org, where he led the company’s global sales and solution engineering teams.

Adobe Revolutionizes B2B Marketing with AI-Powered Journey Optimizer for Buying Groups

Adobe announced the general availability of Adobe Journey Optimizer (AJO) B2B Edition, a groundbreaking solution designed to empower businesses selling to other businesses by utilizing generative AI for more precise customer engagement and driving profitable growth. B2B marketing and sales teams, often grappling with extensive and intricate sales cycles, have traditionally faced challenges in identifying key decision-makers involved in approving significant purchases, such as software or hardware. Additionally, personalizing experiences for each stakeholder across numerous channels—including web, mobile, email, social media, and events—has proven difficult, requiring thousands of unique variations.

• In Social Media Technology news this week…

• In Customer Experience news this week…

iQor Wins NICE CX Excellence Award for Outstanding CX Innovation

iQor, a managed services provider of customer engagement and technology-enabled BPO solutions, proudly announces its recognition by NICE with a prestigious 2024 CX Excellence Award in the Change Agents category. The award highlights iQor’s innovative use of digital solutions to transform customer experiences and drive operational excellence.iQor’s digital transformation initiatives, including its Symphony [AI]™ ecosystem, which is powered by NICE CXone and Enlighten, play a crucial role in optimizing customer journeys and enhancing engagement.

PolyAI Makes Strategic Business Alliance with AWS to Enhance Enterprise Voice AI Solutions

PolyAI, a leading company in conversational AI technology, has announced a strategic partnership with Amazon Web Services (AWS). This collaboration will utilize AWS’s cloud infrastructure, specifically Amazon SageMaker and Amazon Bedrock, to advance the adoption of cutting-edge voice AI in enterprise customer service. This partnership highlights PolyAI’s extensive experience in deploying large language models (LLMs) and generative AI at an enterprise level. It builds on previous successes that have earned PolyAI specialized recognitions within the AWS Partner Network, including the Travel & Hospitality and Conversational AI competencies.

• In Mobile Tech news this week…

Amagi and Anoki Forge Strategic Partnership to Revolutionize Contextual Advertising for FAST Channels

Amagi, a leader in cloud-based SaaS technology for Connected TV (CTV), has announced a strategic partnership with Anoki, Inc., a pioneer in AI-driven contextual CTV advertising. This collaboration marks a significant advancement in contextual advertising for free ad-supported streaming TV (FAST), driving forward the integration of AI in the CTV industry. The partnership will see Amagi integrate Anoki’s ContextIQ platform, which delivers contextual scene-level metadata for select content served via Amagi. Utilizing multi-model generative AI, ContextIQ surpasses traditional genre and text analysis to ensure highly relevant ad placements at optimal moments, enhancing viewer engagement.

XR Extreme Reach and Roku Make Strategic Business Alliance to Propel TV Streaming Ads Performance

Extreme Reach (XR) has announced an enhanced partnership with Roku to boost the performance of TV streaming advertisements. This collaboration allows advertisers to connect all ads on the Roku platform with specific performance outcomes, utilizing insights from data to enhance audience targeting and creative integration. XR’s global network enables advertisers to deliver impactful ads directly to Roku’s extensive streaming audience, gaining insights into engagement, conversions, and sales.

• In Marketing Analytics news this week…

Nielsen and Innovid Partner to Enhance Cross-Media Ad Measurement

Nielsen, a leader in audience measurement and analytics, has announced a partnership with Innovid, a key player in advertising delivery and measurement for converged TV across various platforms. This collaboration aims to streamline ad measurement and enhance the user experience by integrating Innovid’s ad serving system with Nielsen ONE. The goal is to create a more efficient workflow, improving usability and coverage for ad measurement across multiple platforms. Nielsen ONE provides a comprehensive, deduplicated view of ads and programs across linear TV, streaming, and digital media.

AffinityX and DrivenIQ Collaborate to Advance Audience Targeting

AffinityX, a global leader in results-driven marketing and advertising solutions, announced a groundbreaking partnership with DrivenIQ, a company specializing in consumer identity management. This collaboration introduces AffinityX Audience Insights, a new audience segmentation product that promises to enhance marketing campaign performance and efficiency. TJ Ceballos, Senior Vice President of Product and Development at AffinityX, highlighted the significance of this partnership: “DrivenIQ’s Audience Management Platform and identity graph are crucial assets for our market offering.

• In Martech Content news this week…

Getty Images Announces Extended Partnership Canva

Getty Images, a preeminent global visual content creator and marketplace, announced Extended partnership with Canva, the world’s all-in-one visual communication platform. The multi-year renewal will continue to provide Canva’s customers with access to millions of Getty Images’ award-winning creative image and video assets. The renewal also expands the partnership to support Canva’s work to develop responsibly trained generative AI tools, as part of Canva’s $200 million Content Fund.

5WPR Named Clutch Global Leader & Champion For Spring 2024

5WPR, one of the largest independently owned PR firms in the U.S., has been recognized as a 2024 Spring Global Award winner and a 2024 Spring Clutch Champion by Clutch, the leading global marketplace of B2B service providers. This designation recognizes business service providers across the world for their industry expertise and honorees are selected based on their ability to deliver scores that are calculated according to client feedback from thousands of reviews published on Clutch.

Article Of The Week…..

Top 5 free marketing analytics platform for campaign optimization

Guess what’s the most underrated asset for a business. It’s data. About 87% of marketers say so. Even after that, 40% of marketers find it most challenging to prove their marketing ROI. Now we know data is the key but how do you use that data and importantly how do you analyze it?

A marketing analytics platform is the answer. These are tools that help people gather, analyze, and basically come to a conclusion about your campaigns. Read on to find free software.

Marketing analytics software is a specialized tool to help marketers or businesses with data collection, analysis, and interpretation. These tools eliminate tedious tasks like manual logging in, uploading data in complex spreadsheets, exporting, etc.

5 Best Practises to Achieve Ad Revenue Optimization

Ad revenue optimization is an approach for optimizing the revenue streams generated by every user when displaying ads. Every ad optimization strategy includes evaluation and improvements of various factors that influence the ad performance, like the placements of the ad, ad formats, its quality, target audience, and user experience (UX). The goal of revenue optimization through ads is to have better engagement and click-through rates (CTRs). Marketing teams can achieve this by targeting the right audience with better-quality ads. It helps digital marketers to generate more revenue per ad impression. In this blog, let us have a look at the importance of ad revenue optimization and the best practices to achieve it.