MarTech360’S Weekly News Roundup With Utiq, PubMatic, Later, Comcast, Nativo And More!

NewsAnalytics Customer Data Platforms
By News Desk
MarTech360

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory partners

Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, confirms that it has achieved scaled supply-side integrations with many of the industry’s leading SSPs and inventory partners in its first full year of operation.

PubMatic and KERV.ai Team Up to Optimize Programmatic Ads with Premium Supply Curation via Deal IDs

On January 7, 2025, KERV.ai, a leader in video analysis, performance, and monetization, announced a strategic partnership with PubMatic, an independent technology company redefining digital advertising’s supply chain. This collaboration enables marketers to integrate KERV’s AI-powered interactive and shoppable video capabilities with PubMatic’s premium inventory.

Later Acquires Mavely in $250M Deal, Empowering Marketers and Creators to Boost Social ROI

On January 3, 2025, Later, a leader in influencer marketing and social media management solutions, announced its acquisition of Mavely, the prominent Everyday Influencer Platform. This $250 million deal, funded through a strategic investment from global growth equity investor Summit Partners, aims to strengthen Later’s ability to deliver measurable ROI for marketers while empowering creators to maximize earnings through social commerce.

8×8 Appoints Joel Neeb as Chief Transformation and Business Operations Officer

8×8, Inc., the industry’s most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs,  announced the appointment of Joel Neeb as Chief Transformation and Business Operations Officer. Reporting directly to CEO Samuel Wilson, Neeb will be responsible for aligning 8×8’s next phase of CX transformation and strategic initiatives with operational outcomes, driving organizational excellence, and fostering a culture of accountability and innovation.

CallTower Acquires Inoria

CallTower, a global leader in cloud-based communications (unified communications, contact center, and collaboration solutions), is pleased to announce the successful acquisition of Genesys-led, CCaaS (Contact Center as a Service) provider, integrator, and managed services, Canada-based, Inoria Inc. This acquisition marks a strategic milestone in CallTower’s mission to deliver best-of-breed CCaaS solutions, expand its Customer Experience (CX) and Conversational Artificial Intelligence (CAI) capabilities to the global market.

Comcast Set to Launch Innovative Cross-Publisher Ad Solution in Premium Video

On January 6, 2025, ahead of the Consumer Electronics Show, Comcast announced the launch of Universal Ads, a comprehensive TV advertising platform designed to unite leading media companies in a strategic partnership. This platform aims to simplify access to premium video advertising, allowing advertisers of all sizes to purchase directly from top media companies at scale, much like they do on social media platforms. Set to launch in Q1, Universal Ads will leverage FreeWheel’s advanced ad technology, enabling seamless transactions between buyers and sellers.

Nativo and Scope3 Collaborate to Promote Sustainable Practices in Digital Advertising

On January 6, 2025, Nativo, a platform that helps brands leverage content to engage and influence audiences, announced a new partnership with Scope3. This collaboration will enable brands to meet their sustainability goals by gaining a deeper understanding of and reducing the carbon footprint of their digital advertising campaigns. By providing transparency at every stage of the ad journey, Scope3 offers accurate emissions data, allowing stakeholders to cut carbon emissions and create a more sustainable digital media ecosystem.

New AI-Powered Total Media Performance Solution from IAS Drives Maximum ROI for Advertisers

On January 7, 2025, Integral Ad Science, a global leader in media measurement and optimization, announced the launch of its AI-driven Total Media Performance (TMP) solution. This innovative tool integrates IAS’s media quality signals with in-flight optimization to enhance advertising campaign outcomes.

Ezoic and The Trade Desk Unite to Empower Publishers with First-Party Data Insights

On January 7, 2025, Ezoic, an AI-driven technology platform for digital publishers, announced a strategic partnership with The Trade Desk, the second-largest demand-side advertising ecosystem globally, managing over $5 billion in annual ad spend. This collaboration marks a significant shift in the digital advertising landscape, as demand-side platforms (DSPs) rarely establish direct integrations with publishers or ad management firms. However, Ezoic’s scale, robust relationships, and proprietary technology have positioned it as a key partner in The Trade Desk’s OpenPath program.

Getty Images and Shutterstock Announce Merger to Form Leading Visual Content Platform

On January 7, 2025, Getty Images Holdings, Inc. and Shutterstock announced a definitive agreement to merge, forming a leading visual content company. The combined entity, valued at approximately $3.7 billion, will retain the name Getty Images Holdings, Inc. and trade on the New York Stock Exchange under the ticker symbol GETY.

Muck Rack Acquires Ruepoint to Enhance its Media Intelligence Business

Muck Rack, the leading provider of award-winning PR software built for how enterprises work, announced that it has acquired Ruepoint, a leading global media intelligence company, to deliver even more robust professional services through curated monitoring, digests and insights, to inform PR and communication decisions and strategies. The purchase follows the company’s acquisition of social media platform Keyhole in September 2024, rounding out Muck Rack’s comprehensive and integrated platform.

Article Of The Week…..

From Billboards to Buyer Personas: How Outdoor Advertising Elevates Customer Journey Orchestration

Customer Journey Orchestration

In today’s rapidly growing digital-first world, the journey of a customer is no longer a direct route. From awareness to altering, customers move across various touch points in an energetic, multi-channel landscape. One of the frequently neglected but highly productive tools in this complex process is outdoor advertising. Though it has been essential in marketing for decades, the incorporation of digital technologies has reshaped outdoor ads from trivial billboards to powerful, personalized customer journey drivers.

CDPs in 2025: Redefining Personalization Through AI-Powered Customer Insights

CDPs in 2025

In the short-evolving panorama of digital advertising and client engagement, Customer Data Platforms (CDPs) have grow to be imperative. By 2025, CDPs have transcended their conventional function, emerging as state-of-the-art AI-powered hubs that permit hyper-personalization and information-pushed decision-making. This transformation has revolutionized how corporations apprehend and have interaction with their clients, riding unprecedented degrees of personalization, efficiency, and customer loyalty.

 

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