MarTech360’S Weekly News Roundup With ZoomInfo, Simpli.fi, Servion, EDO, Quad And More!

NewsAnalytics Content Management
By News Desk
MarTech360

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

ZoomInfo and Salesloft Strengthen Partnership to Empower Sales Teams with AI-Driven Insights

ZoomInfo, a leader in Go-To-Market Intelligence, and Salesloft, the top Revenue Orchestration Platform, have expanded their partnership to drive revenue growth for go-to-market (GTM) teams. This collaboration enables businesses to take advantage of seamless integration between both platforms, enhancing their sales and marketing efforts.

Simpli.fi Unveils Advanced AI-Driven Advertising Solutions for Businesses of All Sizes

Simpli.fi, a leader in programmatic advertising and workflow software for agencies, brands, and media companies, has announced the launch of two cutting-edge AI solutions: the all-in-one Simpli.fi Autopilot AI and the enhanced AI-powered Media Planner.

Button Integrates Into Linktree to Support Social Commerce for Creators

Button, the leader in mobile commerce optimization, announced a new integration with Linktree, the platform that lets creators share everything they are in one convenient link. This collaboration brings Button’s AI-powered dynamic links to the over 50 million users who rely on Linktree’s “link in bio” to help drive higher conversions and create a smoother and more personalized shopping experience.

WOW24-7 Partners with Gorgias to Enhance Ecommerce Customer Support

WOW24-7, a leading customer service outsourcing company, announced a new partnership with Gorgias, a top AI customer experience platform designed for ecommerce stores. This collaboration will help to provide faster, data-driven, and personalized customer support.

Servion Announces Enhanced Initiative to Expand Delivery of Verint’s AI-Powered Bots

Servion, a specialist Customer Experience (CX) solutions provider, announced a strategic initiative with Verint®, The CX Automation Company™, to enhance the delivery of Verint’s AI-powered Bot solutions. This collaboration builds upon Servion’s decade-long status as a Verint Gold Partner, further solidifying their commitment to providing cutting-edge AI-powered solutions.

Hightouch and Databricks Collaborate to Unveil Self-Service AI-Driven Audience Management Solution

Hightouch, a leader in composable Customer Data Platforms (CDPs), announced the launch of Hightouch for Offsite Media Networks, a cutting-edge, self-service audience management platform developed in collaboration with Databricks, the renowned data and AI company.

EDO and Chalice Forge Partnership to Enhance Programmatic CTV and Digital Ad Campaign Outcomes

EDO, a leading TV outcomes company, and Chalice, a pioneer in AI-driven advertising technology, are excited to announce the integration of EDO’s advanced outcomes data into Chalice’s platform. This collaboration will help optimize Connected TV (CTV) campaign performance by leveraging high-performing regions, enabling advertisers to make more informed buying decisions and maximize return on investment (ROI).

Quad Unveils Automated Direct-Mail for Omnichannel Success

Quad/Graphics Inc., a marketing experience company renowned for solving complex marketing challenges, has unveiled At-Home Connect by Quad, an innovative direct-mail platform that merges the personalization of email marketing with the proven impact of physical mail, transforming how brands engage with consumers at home.

ZoomInfo and Salesloft Strengthen Partnership to Empower Sales Teams with AI-Driven Insights

ZoomInfo, a leader in Go-To-Market Intelligence, and Salesloft, the top Revenue Orchestration Platform, have expanded their partnership to drive revenue growth for go-to-market (GTM) teams. This collaboration enables businesses to take advantage of seamless integration between both platforms, enhancing their sales and marketing efforts.

Box Unveils Enterprise Advanced Plan to Revolutionize Intelligent Content Management with AI-Powered Innovations

Box, Inc., a leader in Intelligent Content Management (ICM), has announced the launch of its new Enterprise Advanced plan, which introduces a suite of cutting-edge AI-driven features designed to transform how businesses manage content across the enterprise.

Cision Welcomes Guy Abramo as New Chief Executive Officer

Cision, a leader in consumer and media intelligence solutions, is pleased to announce the appointment of Guy Abramo as its new Chief Executive Officer, effective immediately.

Article Of The Week…..

Mastering PPC Advertising: Strategies for Dominating Digital Ads in 2025

Mastering PPC Advertising

Pay Per Click (PPC) remains among the leading tools in a fast-evolving digital marketing era. It holds the potential for maximizing engagement, producing leads, and enhancing sales in businesses. The advent of 2025, however, is going to get more challenging and complex for PPC. With developments in consumer behavior, automation, artificial intelligence, PPC will need to be executed under a new strategy that maximizes its impact.

Ad Management in 2025: Navigating the Future of Targeting, Technology, and Trends

Ad Management

As we step into 2025, the advertisement industry is in the cusp of monumental transformation. Technology breakthroughs, evolving consumer behavior, and firm regulation are driving this industry forward. Currently, ad management is more powerful and complex than before. In this report, we try to understand and analyze the fundamental trends, technology developments, and tactical shifts changing the face of advertising. Business houses looking for success in this dynamic environment would need to know and adapt to these changes.

 

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