WunderKIND Ads Taps Cognitiv’s ContextGPT to Supercharge Contextual Targeting
WunderKIND Ads has partnered with Cognitiv to bring its AI-driven ContextGPT tool directly to media buyers, enabling highly precise contextual targeting across more than 300 premium publisher sites via any DSP. By leveraging ContextGPT’s large language models and advanced reasoning, this collaboration lets advertisers dynamically curate inventory and align ads with nuanced content – moving beyond broad keyword or IAB-category targeting to deeply semantic, brand-safe environments.
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The integration supports real-time segment updates through SSP connections, giving buyers visibility into how audience signals intersect with fresh content. According to WunderKIND’s leadership, this accelerates campaign planning and launch, boosts relevance, and optimizes monetization and yield. Cognitiv, on its part, underscores that embedding ContextGPT on the sell-side empowers publishers to better understand their content and audiences, driving both performance and revenue through AI-powered contextual intelligence.
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