audience segmentation

Joint customers can drive more precise audience segmentation and increased marketing effectiveness with Wiland’s MarketSignals™.…

Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq,…

In a time when every marketing dollar counts, performance advertising is key to measurable success. Performance advertising is…

FullThrottle Technologies, LLC, a pioneering innovator in first-party data solutions, announced the launch of its new…

"My advice is not to fixate on competitors. Stay aware, but constant comparison can hold you back. Real growth comes from…

Omnicom Group Inc announced a first-mover collaboration with Amazon Web Services to reimagine creativity and accelerate innovation…

Emodo Audiences, verified by Three UK, uses operator data to verify data accuracy and improve audience segmentation in real time,…

Xandr collaborates with 605, Comscore, EDO, Samba TV, TVision and VideoAmp to introduce a framework enabling the TV ad market to…

 Oomiji, the first predictive, conversation-enabled customer data platform, announced that the company had been selected by the…

Google names San Francisco digital marketing agency, Upgrow, as a 2022 Premier Partner, a status earned by less than 3% of all…