How Marketers Can Capitalize on CTV and Retail Media Networks
Connected TV (CTV) and retail media networks (RMNs) are reshaping the advertising landscape, emerging as vital tools for…
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connected TV
Nielsen launches deduplicated YouTube CTV campaign measurement in Thailand
Nielsen, a global leader in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV)…
Connatix and JW Player Merge to Form Leading Video Platform
JW Player (JWP), the leading video streaming and data insights platform, announced it is merging with Connatix, the leading video…
Samba TV Partners with IRIS.TV
Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, announced its partnership with…
Lemma and Taiv Team Up to Revolutionize CTV and Venue-Based Media Advertising
On October 8, 2024, Lemma, a leading omnichannel platform for emerging media, and Taiv, an AI-driven video technology company…
Marketing Architects Builds Annika Audience™ for Unified TV Buying
TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds…
Gracenote and Amagi Partner to streamline FAST go-to-market for content publishers
Nielsen's Gracenote, the leading global entertainment metadata provider, is teaming with Amagi, a global leader in cloud-based…
Sourcepoint Expands CTV Consent Management Capabilities with HbbTV Support
Sourcepoint, the privacy software platform for the world's most influential brands, announced the addition of HbbTV (Hybrid…
tvScientific Secures Patent for TV Outcome Optimization Technology
The cutting-edge technology empowers marketers to purchase and optimize TV advertising to align with their specified outcome…
Viamedia and Minerva Networks Form Strategic Alliance to Enhance Cross-Platform Advertising
On August 19, 2024, Viamedia, the nation's largest independent advertising representative firm, announced a new strategic…