Axis & TriCoast Join Forces to Boost CTV Advertising News Desk Dec 16, 2024 Axis, a global programmatic platform, is thrilled to announce a strategic partnership with TriCoast, a leader in connected TV…
Amagi Acquires Argoid AI to Boost Media AI Innovation News Desk Dec 5, 2024 Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced the acquisition of Argoid…
Transmit And Wurl Partner To Enhance Monetization In The Fast Channel Ecosystem News Desk Nov 26, 2024 Transmit, a market-leading technology platform offering advanced advertising solutions and Wurl, a leader in the Connected TV…
Comscore Awarded US Patent For Person-Level TV Audience Measurement News Desk Nov 26, 2024 Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on…
Bell Media and StackAdapt Partner to Accelerate Canadian Programmatic Growth News Desk Nov 25, 2024 StackAdapt, a leading multi-channel advertising platform, and Bell Media, Canada’s leading media and entertainment company,…
How Marketers Can Capitalize on CTV and Retail Media Networks Kailyn Hartmann Oct 29, 2024 Connected TV (CTV) and retail media networks (RMNs) are reshaping the advertising landscape, emerging as vital tools for…
Nielsen launches deduplicated YouTube CTV campaign measurement in Thailand News Desk Oct 25, 2024 Nielsen, a global leader in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV)…
Connatix and JW Player Merge to Form Leading Video Platform News Desk Oct 11, 2024 JW Player (JWP), the leading video streaming and data insights platform, announced it is merging with Connatix, the leading video…
Samba TV Partners with IRIS.TV News Desk Oct 10, 2024 Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, announced its partnership with…
Lemma and Taiv Team Up to Revolutionize CTV and Venue-Based Media Advertising MarTech360 Bureau Oct 9, 2024 On October 8, 2024, Lemma, a leading omnichannel platform for emerging media, and Taiv, an AI-driven video technology company…