Google Simplifies Data Privacy for Advertisers with Confidential Matching
As platform and regulatory changes continue to evolve, it's more important than ever to continue building trust with your…
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Digital Ad Campaigns
Optimal Attention: Playground xyz’ New study highlights metric’s key role in driving brand…
Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today announced the results of…
Kristen Friesen moves to new role to help drive Brand Metrics’ rapid US expansion.
Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces…
Brand Metrics extends brand lift measurement into CTV with Paramount ANZ
Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital…
Brand Metrics bolsters client services team as brand lift measurement booms
Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has…
Invibes Advertising announces ambitious sustainability targets
Invibes Advertising, an advanced technology company specialising in digital advertising, publishes the results of an assessment of…
TAG Launches New “Certified For Transparency” Seal to Give Ad Buyers Greater Visibility…
The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and promote brand safety in…