5 Martech Myths That Are Wasting Your Budget in 2025 (And How to Fix Them)
The global marketing technology (martech) landscape is changing fast. By 2025, companies will likely spend over US$ 500 billion on…
Browsing Tag
predictive analytics
RAD Intel Announces Major Enhancements to RAD Score™
RAD Intel, the leader in AI-driven influencer and content marketing, announced major enhancements to its proprietary RAD Score™,…
Personalization at Scale: A Martech Playbook for AI-Driven Marketing
In today's digital age, brands need to give customers personalized experiences. People want services that match their tastes,…
The Power of Behavioral Targeting: Precision Through Past Actions
In the bustling world of B2B marketing, where every click and scroll holds a story, behavioral targeting has emerged as a master…
Unlocking the Secrets to B2B Customer Retention in the Martech Era
In today's hyper-competitive B2B landscape, businesses are often laser-focused on customer acquisition. While acquiring new…
One Model Welcomes Don Williams as Chief Revenue Officer
One Model, the workforce analytics pioneer, is thrilled to announce the appointment of Don Williams as Chief Revenue Officer.…
Zappi Announces Strategic Partnership with Woxi, Further Fueling Product Innovation Through…
Zappi, the leading consumer insights platform, announced a strategic partnership with Woxi, the agile predictive analytics…
6sense and Gong Expand Partnership to Help Companies Accelerate Revenue Generation
6sense and Gong expanded their partnership with a new integration that provides enhanced predictive analytics capabilities to help…
Overview of Generative AI in Marketing: Future Proofing MarTech Stack
Generative artificial intelligence (Gen AI) and its applications are still in the nascent stage. Business leaders are excited…
Rakuten Advertising’s Affiliate Intelligence Delivers AI-Driven Capabilities to the Affiliate…
Rakuten Advertising, the leading global affiliate marketing network, revealed product and organizational updates to realize the…