Citizen Watch America Turns the Dial with Amperity CDP Enriching Direct-to-Consumer Brand Experience
Amperity’sCustomer 360 provides Citizen Watch America with an enhanced understanding of its customers to elevate direct-to-consumer personalization strategy
Amperity, the leading Customer Data Platform (CDP), has partnered with Citizen Watch America, a leader in watchmaking, to propel the brand’s ongoing commitment to deliver a best-in-class, personalized digital customer experience. Together with Amperity, Citizen Watch America will leverage the CDP to power one-to-one first party identity resolution, gaining deeper customer insights that uncover new ways to drive customer engagement.
“Building on our understanding of who our customers are and the brand experience journey they take allows us to better serve them across our portfolio of brands,” said Jeffrey Cohen, President at Citizen Watch America. “Integrating our first-party data into the Amperity CDP has allowed us to extend the unparalleled customer service and experience we’ve delivered for over 100 years. Amperity is aligned with our vision, and our work together has been a true partnership.”
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The partnership between Amperity and Citizen Watch America signals an acceleration of the brand’s digitally-driven strategy and customer-centric approach. Citizen Watch America will leverage Amp360 and the Amperity suite analysis and activation tools, by seamlessly integrating consumer data across the brand’s ecosystem. Working within a unified system enables Citizen Watch America to create more streamlined efficiencies and provide a holistic 360 view of future and existing customers. By adapting a data first approach, Citizen Watch America will be able to apply this insight when making strategic decisions. This will ultimately position the brand to engage in deeper, more relevant and tailored communications, and to better target their marketing which will enhance acquisition, retention and loyalty.
“Citizen Watch America and its portfolio of iconic brands continues to lead its category in digital transformation,“ said Barry Padgett, CEO of Amperity. “Partnering with such a visionary market leader that appreciates the importance of delivering a comprehensive, integrated customer experience has been highly rewarding. Our work together has resulted in a shared desire to deliver Citizen Watch America customers greater personalization and overall higher-quality customer service.”
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