MarTech360’S Weekly News Roundup Featuring Echo360,Advid, Hawthorne Advertising, SMARTLY.IO And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Smartly.Io Digital Advertising Trends 2023 Report: Despite Economic Downturn 60% Of Respondents Plan To Increase Ad Spend

Smartly.io, the leading digital advertising platform for creative and performance marketers, announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023.

Hawthorne Advertising Enters 2023 With Significant Momentum After Winning Multiple Prestigious Awards And Showcasing Agency Media Influence In 2022

Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, announced the agency entered 2023 with strong momentum after garnering recognition from multiple prestigious awards programs in 2022 for its work on behalf of clients.

• In Social Media Technology news this week…

SciPlay Taps Rain the Growth Agency for Quick Hit Slots Campaign Featuring Actor Jerry O’Connell

Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has partnered with SciPlay to launch the gaming leader’s new Quick Hit Slots app campaign with actor and television host Jerry O’Connell as spokesperson.

5W Digital Named Winner in AVA Digital Awards 2023

5W Digital, the in-house full-service digital agency for 5WPR, is pleased to announce its campaign for client CaratLane has been announced a Platinum Winner in the Social Media Advertising Campaign category in the AVA Digital Awards.

The team was tapped to improve the overall efficiencies and increase revenue from paid social campaigns for CaratLane, successfully increasing conversion rates and purchases from paid social campaigns, while simultaneously decreasing the costs on behalf of the client due to increased efficiencies.

• In Mobile Tech news this week…

Advid Announces Jeff Clark as Chief Revenue Officer

Jeff Clark has been appointed as Chief Revenue Officer (CRO) at Advid, the automotive industry’s first automated video solution.

As a veteran of the U.S. Navy serving in Operation Desert Storm, Clark brings more than 25 years of executive experience as a top level sales, business development and technologist professional.

Echo360 Announces 2023 Tech Grants Program

ParkMobile, the leading provider of smart parking and mobility solutions in the U.S., has expanded its services to the City of Manhattan, Kansas. Through the ParkMobile app, users will be able to pay for on-demand parking at over 450 off-street parking spaces in the brand-new Aggieville Parking Garage. ParkMobile is currently available at local university, Kansas State University, so students, faculty, and residents may already be familiar with the app.

• In Marketing Analytics news this week…

Brandwatch CEO Transitions to Advisory Role and Welcomes Cali Tran as Successor

Brandwatch, the leading enterprise social suite, announced that its Chief Executive Officer, Ulrik Bo Larsen, has moved into an advisory role at the company. Larsen has transitioned the leadership of Brandwatch to Cali Tran who is promoted to the role of President and CEO.

AutomotiveMastermind Introduces Enhancements To Its Automated Sales & Marketing Platform To Help Dealers Sell Smarter & Connect With Customers

automotiveMastermind (aM), part of S&P Global Mobility and the leading provider of predictive analytics and marketing automation solutions for dealerships, has announced enhancements to its flagship automated sales and marketing platform, Mastermind, that will offer greater market insight, visibility into lease buyouts and new digital advertising options to improve how dealers connect and communicate with current and prospective customers.

• In Martech Content news this week…

AI Content Platform MetatronAI.com Announces New Features and Services

Metatron Inc, an AI content platform, is pleased to announce the release of new services for content generation. MetatronAI.com is a generative artificial intelligence service based on cutting-edge language processing that sets a new standard in the industry. With its advanced natural language understanding capabilities and ability to generate human-like text, art, and soon video and music, designed for business and individuals to create cost-effective original content at unprecedented levels of quality and speed.

AI for Writers Summit to Explore Generative AI Impact on Writers, Editors and Content Teams

Marketing AI Institute announced the inaugural AI for Writers Summit presented by Writer, a leading AI writing platform for teams. The March 30 virtual event features talks from Ann Handley, Wall Street Journal bestselling author, May Habib, Writer co-founder and CEO, and Paul Roetzer, Marketing AI Institute founder and CEO.

Article of the Week

Advertising Cookies in 2023: Invading User Privacy or Enriching Customer Experience?

Advertising cookies may not be the delicious treats that melt in your mouth but they are bit-sized data (or bite-sized, if you know what I mean) codes that stick to a user’s web browsers when they visit different websites.

You must have seen a notification pop-up as you visit new websites, asking you if you’d like to accept or reject these cookies. It must get slightly annoying to get these notifications each time you visit a new website (old websites remember your cookie preference and already cater it according to your choices). This is cookie-based marketing watching your browsing in an attempt to enrich your user experience.

MarTech Quote of the Week