Doceree Launches Premium Programmatic with More Context, Reach & Formats
Doceree, the only AI-powered operating system for healthcare marketing, announced the launch of Premium Programmatic-a significant…
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Programmatic Ads
Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying
Magnite, the largest independent sell-side advertising company, announced an integration with Acxiom®, the connected data and…
Aditude Appoints Anthony Gonsalves as Chief Revenue Officer
Aditude, a leading technology company, announced the appointment of Anthony Gonsalves as its first Chief Revenue Officer (CRO).…
tvbeat and Spectrum Reach Unveil Programmatic Linear TV Solution
tvbeat, a global leader in Total TV campaign forecasting, planning, and optimization, has partnered with Spectrum Reach to…
Direct Agents Partners with FreeWheel to Launch Advanced In-House Programmatic Solutions
Direct Agents, a leading independent growth and performance marketing agency, announced a strategic partnership with FreeWheel, a…
Mobiquity Technologies Launches CMOne
Mobiquity Technologies, Inc., a leading provider of next-generation data intelligence and advertising technology solutions,…
The Trade Desk Appoints Omar Tawakol to Board of Directors
The Trade Desk announced the appointment of Omar Tawakol to its board of directors. A seasoned technology executive, Tawakol…
Google Ads Introduces A/B Testing for Demand Gen Creatives to Help Advertisers Optimize Performance
Google Ads has announced a powerful new update that allows advertisers to run A/B tests on creatives within Demand Gen campaigns,…
Vistar Media and Acxiom Join Forces to Elevate Precision in Out-of-Home Advertising
Vistar Media, the global leader in out-of-home (OOH) advertising technology and a part of T-Mobile Advertising Solutions, has…
Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea
Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced strategic…