OpenX Sets Strategic Biddable CTV Partnership With Tubi in the UK
The fast-growing streaming service will leverage OpenX’s biddable CTV platform to bring industry-leading transparency and…
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Mobile Tech
Boostr Introduces Agent IQ Series to Revolutionize Media Sales, Planning, and Ad Operations
Boostr, a leading provider of advertising management platforms for publishers and media companies, has launched Agent IQ, an…
Ampersand Names Todd Braverman as Chief Revenue Officer to Accelerate Growth and Drive Market Impact
Ampersand, the audience-first TV advertising sales and technology company, announced the appointment of Todd Braverman as Chief…
Intersection Unveils LinkNYC Self-Service Portal, Expanding Affordable Advertising Opportunities for…
Intersection, an experience-driven out-of-home media and technology company, alongside LinkNYC, the public-private partnership…
JumpFly Elevates AI Capabilities to Drive Transformative Marketing Results
Top digital marketing agency JumpFly is expanding its AI capabilities to enhance campaign performance, improve efficiency, and…
How Predictive Advertising Can Reduce Customer Acquisition Cost
In digital marketing, the need to optimize budgets and drive growth is stronger than ever. Marketing leaders always look for ways…
AdOmni and LiveRamp Bring New Targeting and Attribution to CTV, OLV, and DOOH
AdOmni, the AI-powered video-everywhere advertising platform, and LiveRamp, the leading data collaboration partner, announced a…
Taboola Expands Partnership with Gannett to Bolster Realize Offering
Taboola, a global leader in delivering performance at scale for advertisers, announced an update to its long-term partnership with…
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than…
Contextual-first ad platform dramatically outperforms industry carbon benchmarks across programmatic and direct advertising…
LoopMe Partners with Cedara to Drive Sustainable Advertising Through Carbon Intelligence
LoopMe, a global leader in brand performance, announced a strategic partnership with Cedara, the Carbon Intelligence Platform, to…