MarTech360’S Weekly News Roundup With Mindgruve, Linqia, Meta, Treasure Data And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Mindgruve Named 2024 Google Premier Partner For Fourth Consecutive Year

Mindgruve, one of the fastest-growing digital marketing agencies in the U.S., has achieved 2024 Premier Partner status in the Google Partners program for the fourth consecutive year. This accomplishment represents the highest level attainable for agencies, granting Mindgruve clients exclusive access to prime business growth opportunities across Google services.

Conga Earns 2024 Top Rated Awards For Three Products From TrustRadius

Conga, the pioneer and market leader in Revenue Lifecycle Management, announced its recognition in the TrustRadius 2024 Top Rated Awards. Determined exclusively through invaluable customer feedback, Conga CPQ, Conga Composer, and Conga CLM

• In Social Media Technology news this week…

Linqia Launches Analytics Upgrade To Enable Real Time Campaign Optimization

Linqia, the premier influencer marketing partner for the world’s leading brands, announced an analytics upgrade in its already innovative Resonate Platform. Building on the success of its previous version of analytics, the new version brings expanded real-time data availability, a new and improved UI that enables users to find the metrics that matter most to them, and the ability for brands to report on their own custom metrics.

Meta Announces Enhanced Generative AI Features For Advertisers And Expansion Of Meta Verified For Businesses

Meta is excited to announce the launch of enhanced generative AI features tailored for advertisers, alongside the expansion of Meta Verified to provide businesses with a subscription toolkit aimed at building credibility and engagement with customers.

• In Customer Experience news this week…

Verint Wins $7 Million Contract To Deliver AI Business Outcomes For Fortune 500 Brand

Verint, The CX Automation Company™, announced a Fortune 500 company has selected the company to deploy artificial intelligence (AI) business outcomes, now. As an existing on-premises customer the brand is taking advantage of the hybrid cloud architecture supported by the Verint Open Platform. They decided to keep their current solutions on-premises and add four AI-powered bots in the cloud. The Verint Open Platform supports hybrid cloud configurations that enable customers to quickly deploy AI-powered bots and immediately benefit from measurable business outcomes without the need to first migrate legacy solutions to the cloud.

Nectar Solutions Now Available On Genesys AppFoundry

Nectar Services Corp. announced its Digital Experience Platform and CX Assurance tools are now available on the Genesys AppFoundry, a marketplace of solutions offering a curated selection of applications and integrations that elevate customer and employee experiences, as a Premier Partner.

• In Mobile Tech news this week…

Vern Hanzlik, Emerging Technology And Software Leader, Joins DrivenIQ As New Chief Executive Officer

DrivenIQ, a leading first-party data and audience engine, announced Vern Hanzlik as its new Chief Executive Officer. Hanzlik joins the company at an important time as DrivenIQ plans its new go-to-market strategy to improve the future of data-driven marketing. Hanzlik brings over 25 years of experience in leadership roles at Software as a Service companies (SaaS) and software platforms. His previous role as the President and CEO of Qumu – along with key executive positions at Sajan Software and his role as co-founder of Stellent – provides DrivenIQ with a more focused strategic vision and a stronger ability to grow. Stellent was an Enterprise Content Management company that eventually sold to Oracle for $440 million.

MINT Accelerates US Growth With Key Appointments And New Partnerships, Welcoming Seasoned Strategist Federico Salvitti As VP Of Growth

MINT, the global enterprise software solution for advertising resource management (ARM), announced the appointment of Federico Salvitti as VP of Growth, U.S. Based in New York, Salvitti will oversee all marketing and sales initiatives for MINT within the U.S. market, providing MINT’s product team with relevant client insights and cultivating a culture of excellence and trust as he grows MINT’s U.S. team. Salvitti will report to MINT’s Chief Growth Officer Salvatore Internullo.

• In Marketing Analytics news this week…

Triadex Services Partners With Allant Group To Drive Greater Results In AI/ML-Powered Marketing Initiatives

Allant Group LLC, a Customer Data Orchestration company, announces their partnership with Triadex Services, a data-first marketing agency, to leverage data and analytics to deliver exceptional results for businesses across various industries. Through this partnership, Triadex Services will harness the power of Allant’s Customer Data Orchestration Platform, AMP+, to advance its hyperlocal marketing solutions for multi-unit businesses. Through enriched data and customer insights, Triadex Services aims to optimize campaign strategies, improve targeting accuracy, and drive higher conversion rates across multiple channels.

Treasure Data Named A Overall Data Analytics Company Of The Year

Treasure Data™, a leading AI-powered customer data platform (CDP) purpose built for the enterprise, announced that it was selected as the winner of the “Overall Data Analytics Company of the Year” award in the 5^th annual Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization.

• In Martech Content news this week…

Sanity Launches Create: An AI-Assisted Writing Tool For Content Teams

Sanity, the content platform used by leading companies including AT&T, Puma, Morning Brew and Figma, today introduced Sanity Create, a new AI-assisted writing tool that brings the entire content lifecycle into a single flow—from creation and management to publishing—to content creators. The product was announced during Sanity Connect, the company’s spring launch event.

Small Business Marketing Simplified With New AI-Powered Campaign Planning From Constant Contact

Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits (SMBs) globally, announced Campaign Builder, a game-changing new way for SMBs to automate their marketing. Campaign Builder leverages artificial intelligence (AI) and other cutting-edge technologies, like Constant Contact’s customer data platform (CDP), to automatically generate turnkey multi-channel marketing campaigns for SMBs in minutes. Constant Contact is currently the only marketing platform offering this depth of automated multi-channel campaign generation for SMBs.

Article Of The Week…..

Top 6 Free Conversational Intelligence Software Reviewed For 2024

Conversational intelligence software is changing the game for businesses when it comes to customer engagement. With the help of cutting-edge artificial intelligence and machine learning, this technology offers incredible insights from customer interactions. Imagine being able to record and  transcribe conversations, analyze the sentiment behind them, and spot important trends. This could be the reason why companies are increasingly integrating this software. This article sheds light on free conversation intelligence software.