MarTech360’S Weekly News Roundup With Salesforce, IZEA, Alchemer, Yahoo, WPP And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Salesforce Unveils Advanced Capabilities for Transforming Revenue Lifecycle Management

Salesforce, a global leader in CRM solutions, today announced groundbreaking capabilities for Revenue Lifecycle Management. These new features empower businesses to automate and scale the entire quote-to-cash sales process—from quoting and contracting to order fulfillment—on a unified platform for sales, finance, and legal teams.

Built natively on the Einstein 1 Platform, Revenue Lifecycle Management offers an intuitive, AI-guided quoting experience for direct sellers. It enables businesses to expand their reach across various distribution channels and revenue models. With a flexible metadata model, businesses can deploy precise product capabilities, facilitating process automation across third-party integrations.

6sense and Gong Expand Partnership to Help Companies Accelerate Revenue Generation

6sense and Gong expanded their partnership with a new integration that provides enhanced predictive analytics capabilities to help sales teams accelerate the path to revenue. The integration connects Gong Engage, the AI-powered sales engagement solution, with 6sense Revenue AI for Sales™, providing sellers with easy access to buyer intelligence and contact data needed to generate pipeline close deals. 6sense Revenue AI for Sales™ is a cutting-edge platform designed to enhance the efficiency and effectiveness of sales teams. It helps sellers prioritize in-market accounts and provides comprehensive buyer intelligence and contact data right within the tools they already use daily.

• In Social Media Technology news this week…

IZEA Introduces AI Voice Cloning and Speech Synthesis in FormAI

• In Customer Experience news this week…

Alchemer Empowers Businesses to Understand and Act on Audience Thoughts and Feelings at…

Alchemer, a global leader in customer feedback management and enterprise experience technology, announced Alchemer Pulse, empowering businesses to immediately analyze open text feedback for clear audience insights that can directly impact business results. Alchemer Pulse brings together free-form customer feedback from multiple sources including surveys, reviews, ratings from the App Store and Google Play, social media, and support tickets to quickly identify and quantify consistent themes. Using large language models (LLMs) and purpose-built AI, Pulse analyzes responses in real-time and presents results in streamlined dashboards with granular insights that allow businesses to respond to customer feedback faster.

• In Mobile Tech news this week…

Yahoo Advertising unveils Yahoo Creative

Yahoo Advertising unveiled Yahoo Creative, our first full-stack data-powered ad creative solution. Yahoo Creative was developed in partnership with Innervate, the leader in dynamic customer experience orchestration, and empowers the world’s leading brands to take full advantage of the unparalleled potential of creative for their campaigns. At launch in the US market, brands like Princess Cruises and agencies like global omnichannel media agency Assembly, are actively using Yahoo Creative, which works across the Yahoo DSP and will be interoperable with other advertising

DoubleVerify Launches Transparency Center to Fuel Industry Education and Foster Digital Trust

DoubleVerify (“DV”), the leading software platform for digital media measurement, data, and analytics, announced the launch of the DV Transparency Center. This new educational portal is designed to augment understanding and trust in media verification by providing greater insight and clarity into DV’s technology and measurement solutions. The launch coincides with Cannes Lions 2024, highlighting DV’s commitment to driving industry education at one of the world’s most prestigious gatherings of marketing and online advertising leaders.

• In Marketing Analytics news this week…

TIBCO Accelerates Value Delivery with Launch of The New TIBCO Platform

TIBCO, a business unit of Cloud Software Group, Inc., announced the availability of the new TIBCO^® Platform, a next-generation composable data platform that brings together TIBCO solutions into a single, unified experience. The new platform dramatically simplifies how users build, deploy, and manage TIBCO solutions, enabling faster delivery of broad and complex digital initiatives. The platform will be available in a new, simplified TIBCO Platform subscription.

WPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI

WPP and IBM announced the launch of a new business-to-business (B2B) solution powered by IBM’s AI and data platform watsonx designed to reinvent how B2B marketers identify and engage clients and prospects across the buying journey.

WPP Open for B2B will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients’ return on investment. Buying groups are made up of multiple stakeholders with different priorities who influence key purchasing decisions both inside and outside of organizations, which can make it difficult to deliver a consistent message over a long sales period.

• In Martech Content news this week…

MadCap Software Bridges Silos of Corporate Content with Latest Product Offerings

MadCap Software, Inc., the leader in multi-channel content authoring, management and publishing, backed by global investment firm Battery Ventures, is delivering on its vision to bridge silos of corporate content with today’s introduction of two new offerings: Publish to Syndicate in MadCap Flare 2024 and CCMS-Central Connector in MadCap IXIA CCMS 7.1.

Publish to Syndicate enables teams to collaborate on technical and learning content, as well as maximize content reuse. The new feature works by allowing users of MadCap Flare technical authoring  software  to seamlessly publish content directly to Xyleme Syndicate, an enterprise-level learning content management system (LCMS) within the MadCap Software product ecosystem.

Infogain and Gradial Forge Strategic Partnership to Revolutionize Marketing Content Operations for…

Infogain, a human-centered digital platform engineering company based out of Silicon Valley, and Gradial, a Seattle, WA based generative AI platform for streamlining and executing complex content supply chain tasks, have announced a strategic partnership aimed at transforming marketing content operations for Fortune 2000 businesses.

The partnership will integrate Infogain’s creative strategy and transformation expertise with Gradial’s AI-powered automation, enabling large enterprises with multiple digital channels to unify and automate their marketing content operations.

Article Of The Week…..

Contextual Targeting: Definition, Types, and Advantages

In the past, digital advertisers depended tremendously on behavioral targeting to display their ads, which used browser cookies. This marketing strategy does not emphasize real-time content consumption and resonance with the user. Users get irrelevant and non-contextual ads displayed at any time, which can hamper the results of the performance marketing campaigns.

According to a report by Survey Monkey, nearly 74% of users think there are too many ads on all the digital platforms. Almost 44% of the respondents find ads irrelevant to their demands and requirements.