8×8 Introduces Verif8: A Smarter, Simpler Way to Secure Customer Interactions

8×8, Inc. , a leading provider of an integrated platform for customer experience (CX) that unites Contact Center, Unified Communications, and CPaaS solutions, has announced the launch of 8×8 Verif8—a seamless, omnichannel One-Time Password (OTP) solution that delivers fast, secure authentication for businesses of all sizes.

With cyberattacks escalating at an alarming rate—a 44% increase year-over-year according to Check Point’s State of Global Cyber Security 2025—organizations need streamlined, cost-effective ways to safeguard every customer interaction. Verif8 enables companies to authenticate users across SMS, voice, and Viber without the need for complex infrastructure, heavy investment, or prolonged deployment cycles.

“Security is no longer a back-end concern – it’s a frontline experience,” said Igor Mostovoy, Product Director, CPaaS at 8×8, Inc. “With 8×8 Verif8, we’re giving businesses a faster, easier way to protect customers and reduce fraud – without heavy lift or added cost.”

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Meeting the Moment: Why Verif8 Matters

Sectors like education and healthcare are being disproportionately targeted—experiencing year-over-year attack increases of 75% and 47% respectively, according to Check Point. 8×8 Verif8 gives these high-risk industries a secure, scalable solution to safeguard user access and thwart fraudulent activity. It’s a comprehensive OTP-as-a-Service approach designed to reduce risk and build trust—all from one platform, with one integration.

Designed for Simplicity, Built for Scale

For businesses constrained by limited IT resources or budget, implementing secure OTP systems has often meant trade-offs in speed or reliability. Verif8 eliminates these barriers with a plug-and-play approach:

• Rapid Onboarding: Self-service setup with easy API integration, pre-approved Sender IDs, and intuitive workflows get businesses up and running quickly—whether launching in one region or multiple markets.
• Omnichannel Delivery: Supports OTP distribution via SMS, voice, and Viber—ensuring consistent access across geographies and reducing vulnerability to fake signups.
• Same-Day Go-Live: Pre-built message templates in 43 languages and ready-to-use sender identities allow for near-instant deployment, without development delays.
• Built-In Fraud Protection: Premium delivery routes, voice fallback, and real-time monitoring provide a robust layer of security and reliability.
• Real-Time Performance Insights: A unified dashboard enables tracking of delivery metrics, OTP success rates, and user behavior—all in real time.

Embedded Security, Platform-Wide

Running on the 8×8 CPaaS layer, Verif8 is tightly integrated into the broader 8×8 Platform for CX—bringing communications and customer data together for secure, context-rich interactions. Whether through SMS, messaging apps, voice, or video, 8×8’s APIs power real-time, omnichannel engagement that meets the demands of today’s digital-first customer.

As businesses accelerate digital transformation and customer expectations continue to evolve, 8×8 Verif8 ensures authentication is not only secure—but also seamless, scalable, and embedded directly into the customer journey.