Innervate Unveils Next Generation of Industry’s First Enterprise-Grade Generative AI Solution for Customer Experiences

Innervate, the dynamic customer experience company, announced a powerful next generation of its industry-first AI-powered Digital Asset Management (DAM) solution. The release is packed with new generally available features, including AI HTML5-Asset Generator, AI Marketing Copy Generator, Enterprise Catalog Image & Video Generator, Multi-Variant Manager and Digital Asset Traceability — all available alongside nearly 100 other dynamic CX apps within the Innervate AppXchange. Unlike AI tools for highly technical users, Innervate’s industry-first DAM capabilities empower non-technical users with generative AI to orchestrate world-class dynamic customer experiences seamlessly at scale at a tiny fraction of the time and effort previously required.

“With the rise of generative AI, Fortune 500 companies can no longer view a DAM as just a static repository of searchable content,” Serge Ioffe, cofounder and CTO of Innervate, said. “Now, with the next generation of our industry-first generative AI technology, Innervate clients can easily generate and manipulate content dynamically at scale, then deliver AI-powered customer experiences to any consumer touchpoint or other internal system.”

AI HTML5-Asset Generator

With the new AI HTML5-Asset Generator, marketers can now create a human-readable text prompt to describe the dynamic atomic asset envisioned and watch AI bring the idea to life, displaying an initial draft before the asset is saved to the Asset Cloud, thus integrating it into the vast capabilities of Innervate‘s HTML5 Asset processing tools.

As marketers describe their creative assets, including layout and animation, using natural language, the process is effortless.

Also Read: Conduent CXNow Customer Experience Solution Incorporates AI Capabilities with Rapid Deployment and…

AI Marketing Copy Generator

Updates to the AI Marketing Copy Generator will enable marketers to seamlessly collaborate with text asset-management tools, such as Creative Builder, Iterator, Smartforms and Multi-Variant Manager. By aligning with predefined rules, tone, length, emphasis, audience and safety preferences, it delivers tailored marketing copy that resonates and is fine-tuned to the client’s needs.

Anyone looking to optimize their text assets for marketing purposes — including slogans, headlines, disclaimers and other content tailored to predefined target audience groups — can find value in the feature regardless of their level of expertise. The tool benefits marketers, brand managers, copywriters and other creators of targeted content, helping them solve the following challenges:

• Creating Product-Specific Copy: Generate campaign-specific copy, a process that — until now — has been too tedious for enterprises with millions of products in their catalogs.
• Time-Consuming Content Creation: Streamline the content creation process by generating a range of tailored options, reducing the time and effort required to create engaging content.
• Lack of Copywriting Expertise: Empower individuals with limited copywriting skills to create impactful copy.
• Generating Engaging Content: Generate creative suggestions that capture attention and resonate with target audiences.
• Adapting to Different Audiences: Generate copy that caters to different audience segments, adapting the tone and emphasis accordingly.
• Balancing Length and Impact: Suggest copy of varying lengths, helping users find the optimal combination for their messaging.

SOURCE: PRNewswire