Insider Named a Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023
Insider, one platform for building individualized, cross-channel customer experiences, announced it has been named as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment (doc #US49727423, August 2023).
The first-ever IDC MarketScape report on Omnichannel Marketing Platforms covers 14 worldwide Omnichannel Marketing vendors based on their product capabilities and market strategy.
Gerry Murray, Research Director, Marketing and Sales Technology at IDC, noted: “The big names in the market no longer have a decisive technological advantage, which is symptomatic of a mature market. In fact, a group of disruptors led by platforms like Insider are either at or above technical parity with the conventional solutions.”
The IDC MarketScape recognizes Insider as a Leader, noting that it “supports an impressive array of multichannel marketing tactics including email, marketing, website personalization, push notifications, and in-app messaging.”
Hande Cilingir, Co-Founder and CEO at Insider, said, “Most marketers dream of being able to deliver a unique experience per person that is personalized and connected across channels. Unfortunately, most brands fail to deliver on this promise because of the inability to activate customer data that is locked in siloes or because the very tech stack that should support them does the opposite – it hinders them. Whether this is because marketers are reliant on single-point solutions or they have put their trust in the well-known cloud players that promise the world but ultimately cannot deliver. At Insider, our mission is to develop industry-first solutions that anticipate and solve marketers’ biggest frustrations and challenges before they arise.
Customer Journey Orchestration Across 12+ Channels to Deliver Seamless Customer Experiences
Insider‘s platform enables marketers to collect customer data and activate it across 12+ channels, including web, app, email, push notifications, SMS, WhatsApp, Ads, and more. The research also notes that marketers who wish to engage customers across multiple channels require additional point solutions and end up with a complex infrastructure. Insider simplifies the omnichannel marketing setup by providing data, AI, and channels in one seamless platform.