The News This Week: MarTech 360’s Weekly News Roundup featuring Amazon, Hootsuite, VIDIZMO, Moz, Salesforce

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Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast paced world, breaking down information helps readers grasp the nuances that follow the news.

In Marketing  Automation news this week…

Atrium Raises $20 Million To Bring Data-Driven Sales Management To The Masses

Atrium, the proactive data-driven sales management platform that empowers sales managers to use metrics to improve team performance, announced it has closed a $20M Series A funding round, led by Craft Ventures with participation by Bonfire Ventures, Bullpen Capital, Charles River Ventures, and over 100 go to market leaders.

Amazon PPC Campaign DSP Program Advertising Business Agency Clear Ads Explains Amazon Conversion Rate 

Amazon PPC campaign expert Clear Ads recently explained the Amazon conversion rate on its blog. Its Amazon ad strategies help sellers get more out of their Amazon ads. Clear Ads, an Amazon-only advertising agency offering top-notch Amazon PPC campaign support, recently published an article discussing Amazon conversion rate in detail.

ActivTrak Announces Integration With Salesforce For Sales Productivity Insights 

ActivTrak, a workforce analytics platform provider, announced a new integration with Salesforce, the global CRM leader. The integration will allow ActivTrak’s customers to correlate workforce productivity data with lead and opportunity metrics in Salesforce, to drive more sales.

SparkPost Global Survey Reveals 74% Of Marketing Leaders Concerned With Impending Privacy Changes

SparkPost, the world’s largest email sending and optimization platform delivering nearly 40% of the world’s email, today released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic, and what digital marketing strategies they’ve leaned on to accelerate growth and connection with key audiences.

In Social Media news this week…

Uptime.Com Announces Self-Serve Subscriptions For Website Monitoring Service And Tools 

Uptime.com — which provides website monitoring peace of mind to thousands of customers like Apple, Microsoft, IBM, Palo Alto Networks, Kraft and BNP Paribas — announced the replacement of its fixed subscriptions plans with a flexible, self-serve model for web uptime monitoring.

Premier Social Audience Insights Platform, Silhouette, Fills Critical Gap In Market Research Programs And Influencer Attribution

StatSocial launched the newest version of their industry-leading social audience insights platform, Silhouette. New functionality allows researchers and marketers to harness the power of social audiences and seamlessly integrate them into their market research and marketing programs for the first time.

Hootsuite Helps Pave The Way Towards Tech Careers For Underrepresented Canadian Youth

Hootsuite, the global leader in social media management, has partnered with NPower Canada, a non-profit workforce development initiative that equips underrepresented job seekers across Canada for in-demand tech careers, to bring digital education and curriculum to 1,100 NPower Canada program participants.

In Mobile Technology news this week…

Backtracks Expands Innovative Offerings – Launches Dynamic Client-Side Ad Insertion Capabilities For Podcasts And Audio

Backtracks, the world’s most advanced platform for end-to-end podcast and audio management, advertising and data analytics, announces the addition of dynamic client-side ad insertion (CSAI) for audio. 

VIDIZMO Launches Version 2 Of Its AI-Based Video And Audio Redaction

VIDIZMO, has released the 2nd version of its AI-based audio and video redaction tool, which has been completely redesigned to offer much more detail and flexibility.

In Marketing Analytics news this week…

Affinitiv Launches New Solution-Based Management Console

Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launches its new all-in-one management console, DealerLens.

Moz Launches Tool To Help All SEOs Make Sense Of Google’s ‘Page Experience’ Updates

Moz, a leader in search engine optimization technology, announced the launch of its Performance Metrics suite within the Site Crawl toolset in Moz Pro.

Leading Marketing Services Provider DCG ONE Announces Acquisition Of The Garrigan Lyman Group (GLG)

DCG ONE, one of the largest privately owned marketing services providers in the country, is thrilled to announce the acquisition of The Garrigan Lyman Group (“GLG”),

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