The News This Week: MarTech 360’s Weekly News Roundup featuring Amazon, Hootsuite, VIDIZMO, Moz, Salesforce
Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast paced world, breaking down information helps readers grasp the nuances that follow the news.
In Marketing Automation news this week…
Atrium, the proactive data-driven sales management platform that empowers sales managers to use metrics to improve team performance, announced it has closed a $20M Series A funding round, led by Craft Ventures with participation by Bonfire Ventures, Bullpen Capital, Charles River Ventures, and over 100 go to market leaders.
Amazon PPC campaign expert Clear Ads recently explained the Amazon conversion rate on its blog. Its Amazon ad strategies help sellers get more out of their Amazon ads. Clear Ads, an Amazon-only advertising agency offering top-notch Amazon PPC campaign support, recently published an article discussing Amazon conversion rate in detail.
ActivTrak, a workforce analytics platform provider, announced a new integration with Salesforce, the global CRM leader. The integration will allow ActivTrak’s customers to correlate workforce productivity data with lead and opportunity metrics in Salesforce, to drive more sales.
SparkPost, the world’s largest email sending and optimization platform delivering nearly 40% of the world’s email, today released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic, and what digital marketing strategies they’ve leaned on to accelerate growth and connection with key audiences.
In Social Media news this week…
Uptime.com — which provides website monitoring peace of mind to thousands of customers like Apple, Microsoft, IBM, Palo Alto Networks, Kraft and BNP Paribas — announced the replacement of its fixed subscriptions plans with a flexible, self-serve model for web uptime monitoring.
StatSocial launched the newest version of their industry-leading social audience insights platform, Silhouette. New functionality allows researchers and marketers to harness the power of social audiences and seamlessly integrate them into their market research and marketing programs for the first time.
Hootsuite, the global leader in social media management, has partnered with NPower Canada, a non-profit workforce development initiative that equips underrepresented job seekers across Canada for in-demand tech careers, to bring digital education and curriculum to 1,100 NPower Canada program participants.
In Mobile Technology news this week…
Backtracks, the world’s most advanced platform for end-to-end podcast and audio management, advertising and data analytics, announces the addition of dynamic client-side ad insertion (CSAI) for audio.
VIDIZMO, has released the 2nd version of its AI-based audio and video redaction tool, which has been completely redesigned to offer much more detail and flexibility.
In Marketing Analytics news this week…
Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, launches its new all-in-one management console, DealerLens.
Moz, a leader in search engine optimization technology, announced the launch of its Performance Metrics suite within the Site Crawl toolset in Moz Pro.
DCG ONE, one of the largest privately owned marketing services providers in the country, is thrilled to announce the acquisition of The Garrigan Lyman Group (“GLG”),