MarTech360’S Weekly News Roundup Featuring RollWorks, ironSource, Hiver and More

NewsMarketing AutomationMarTech Analytics
By Krutika Parmaj
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Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

RollWorks Expands Its Segmentation Capabilities Through LinkedIn Audience Syncing

RollWorks Audience Syncing for LinkedIn, a new connection with LinkedIn Marketing Solutions that enables users to upload RollWorks-created Account Lists into LinkedIn ad accounts, has been made available by account-based marketing platform RollWorks, a division of NextRoll. Organizations of any size can now take use of this new functionality to find high ROI accounts and make sure their ads are delivered to highly targeted and pertinent audiences on LinkedIn.

With the release of this information, RollWorks expands on its existing interface with LinkedIn, which enables users to run their single image Sponsored Content advertisements over the RollWorksplatform using their RollWorksaccount. Customers may now connect their own LinkedIn Campaign Manager accounts using the new integration, giving them the freedom to push Audience Lists built by RollWorks to their LinkedIn Campaign Manager accounts.

Digital Marketing Leader, Kliken, Launches First-Of-Its-Kind Ad Network With Lifestyle Targeting

The #1 shopping and advertising platform in the world, Kliken, announces the release of Kliken Ads, an AI-driven, purpose-built ad platform. With Kliken Ads, store owners can advertise on the Open Web, expanding their reach beyond Google and Facebook’s walled gardens and achieving higher visibility at a lesser cost. The Kliken team has spent the last ten years becoming an authority in the field of programmatic and digital advertising, and they have heard firsthand from their partners and clients how time-consuming and stressful the process can be.

OWC To Showcase Innovative Products For Media And Entertainment Industries At The International Broadcasting Convention In Amsterdam

The reasons Mac and PC users in the media, entertainment, and technology sectors should stop by OWC’s booth at IBC 2022 have been revealed by the company, a leading innovator of solutions with a strong focus on the needs of its customers and designed to help businesses, content professionals, and educators optimize their technology investments and streamline workflows.

IRL Becomes The Official Group Messaging And Fan Chat Platform Of UFC

The top group messaging social network app IRL and UFC, the preeminent mixed martial arts organization in the world, today announced a groundbreaking partnership that will bring together athletes and fans through live group chat before to and during UFC’s biggest events.

With features like a “Join The Conversation” campaign and the use of UFC’s “Social Tagboard,” IRL will be made the official group messaging and fan chat platform for the UFC. The “Join the Conversation” campaign will make use of IRL’s dynamic platform to facilitate live, genuine conversations between UFC athletes and fans around UFC’s Pay-Per-View events.

74% Of Consumers Use Mobile Ads To Discover New Apps According To IronSource Report

The Modern Mobile Consumer 2022: App Discovery and Monetization is one of the MobileVoice reports from ironSource, a top business platform for the App Economy. The reports, which come in two variations—one for app marketers and the other for monetization managers—offer information on how consumers discover apps and delve into their preferred ad formats, frequency of app usage, and other factors. The research from ironSource also highlights the variations between how Generation X, Millennials, and Generation Z interact with mobile apps, as well as how attitudes regarding advertising and monetization have changed over time.

Convatec Launches Free “My Ostomy Journey” App For Consumers

With the release of the My Ostomy Journey app, Convatec is now providing an additional resource to assist people living with an ostomy. This app conveniently tracks ostomy-related activities without the hassle of maintaining traditional paper checklists or diaries in the weeks and months following ostomy surgery. The My Ostomy Journey app has some noteworthy features, such as the ability to document pouch changes, measure daily fluid intake, find new goods, and phone ostomy product specialists and trained WOC nurses directly from within the app.

Resources like the My Ostomy Journey app, according to Jennifer Lassiter, Senior Manager of Digital Marketing at Convatec Ostomy, “exemplify our mission of offering ostomy goods and support for people living with an ostomy.”

Hiver Launches Its Knowledge Base Portal; Helps Companies Worldwide Offer Better Self-Service To Customers

In order to help organisations create, host, and manage commonly asked client questions in a single location, Hiver, a Gmail-based customer care platform, has just developed its own knowledge base portal. Businesses may offer more dependable and efficient self-service choices thanks to Hiver’s knowledge library, which raises client satisfaction levels.

The collective knowledge of employees about the company’s products, services, and processes is often scattered and divided into several compartments. A knowledge base assists in centralising this expertise so that personnel and eventually customers can benefit most from it.

LG Innotek To Enhance Its Website To Improve Customer Experience

LG Innotek has started to improve its capacity for online marketing innovation in customer experience. This is regarded as enhancing visitor convenience, establishing existing consumers as the hub for marketing contents, and expediting the discovery of future customers.

On September 6, LG Innotek (CEO, Cheol-Dong Jeong) announced that it has finished updating its website with stronger user-interest-related material and a better user experience. The user was at the core of every decision made during the website renewal. It has been carried out since the beginning of this year with an emphasis on enhancing customer value and enhancing customer communication.

Article of the Week

Zero-Party Data: The Most Promising Source Of Customer Data Collection

Zero-Party DataAs the internet becomes more and more privacy-focused, zero-party data is becoming more and more significant. Zero-party data is information that a customer knows and voluntarily provides to a company. It is possible to include personal contexts, purchase intentions, preference centre data, and the way a client wants to be remembered by the company. Since Forrester Research coined the phrase, companies all around the world have realized how vital it is to obtain zero-party data.

Zero-party data is revolutionizing how businesses interact with their online customers and enabling high levels of customer loyalty, engagement, and retention. It is essential to start creating the framework in order to effectively navigate the future of online data collecting, which is currently on the cusp of significant change.

Krutika Parmaj 177 posts 0 comments

Krutika is a digital marketing and content specialist with a passion for writing and understanding the latest trends in Marketing Technology. She is an expert in creating marketing content that is not just informative but also compelling. She is a Tech and MarTech storyteller with a keen eye for smart business practices. Additionally, she is responsible for writing, creating, and executing content marketing campaigns to find new customers and keep the ones that we have already engaged.

Krutika loves the mountains but when on the ground she loves to unwind with a great cup of tea and have a pumped up playtime session with her pet dog.

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