MarTech360’S Weekly News Roundup With Dentsu, Havas, Resonate, Rakuten Advertising, Creatio And More!

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By News Desk
MarTech360

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

Creatio Partners with NeoAddition to Drive Digital Transformation

Creatio, a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom, partners with NeoAddition, a digital transformation company dedicated to helping organizations optimize their business processes to achieve growth, innovation, and productivity.  As strategic partners, Creatio and NeoAddition will offer customers tailored solutions using Creatio’s AI-native no-code platform to deliver measurable results and create exceptional value.

Havas Elevates E-Commerce and Retail Media with Channel Bakers Acquisition

Havas announces the acquisition of a majority stake in Channel Bakers, an award-winning e-commerce media agency and leader in retail media innovation. The addition of Channel Bakers reinforces the performance and e-commerce capabilities of Havas Media Network’s global e-commerce proposition, Havas Market, delivering incremental growth for clients by harnessing the synergies between paid performance, retail media and content.

Meltwater Unveils New Snapchat Integration for Enhanced Social Listening Insights

Meltwater, a leading provider of global media, social, and consumer intelligence, has announced a strategic new partnership with Snap Inc., making it the first social listening platform to deliver Snapchat-specific insights. This groundbreaking integration is designed to empower brands and agencies by offering valuable data that can optimize advertising and content strategies on Snapchat.

EZLynx Unveils AI Features to Boost Agency Productivity and Customer Experience

EZLynx, an Applied company, announced the launch of the latest AI capabilities in its all-in-one management system. Leveraging EZLynx Virtual Assistant (EVA), agents can quickly catch you up on recent account conversations and recommend on follow-up actions for the account, plus get assistance on email development – all supporting more productive and relevant customer service.

Intradiem Partners with Five9 for Real-Time Contact Center Automation

Intradiem announced the expansion of its partnership with Five9, the intelligent CX platform provider. This collaboration helps contact centers achieve greater efficiency, productivity, and employee satisfaction. Specifically, the partnership drives positive customer experiences by leveraging Intradiem’s patented real-time contact center automation technology with Five9’s cloud-based CX platform.

Dentsu Appoints Beth Ann Kaminkow as CEO, Dentsu North America

Dentsu Group Inc. announced that it has appointed Beth Ann Kaminkow as CEO, dentsu North America. Kaminkow brings a wealth of experience and a proven track record of driving business and cultural transformation through creativity, media, and technology. As the new CEO of dentsu North America, she will oversee the integrated growth strategy and business execution for the market.

tvScientific Raises $25.5M Series B to 10x the CTV Ad Market by Growing Performance TV

tvScientific, the leading performance advertising platform for connected TV (CTV), has raised $25.5 million in Series B funding to 10x the CTV ad market. NewRoad Capital Partners led the round, which also includes Roku, a first-time investment from Second Alpha Partners, and participation from existing investors Norwest Venture Partners, S4S Ventures, and Progress Ventures.

Paramount and Nielsen Sign Multi-Year Deal for Measurement and Analytics

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.

Resonate Unveils Revolutionary rAI-Powered Audience Builder

Resonate, a leader in predictive consumer intelligence, is excited to announce the launch of its innovative rAI-powered Audience Builder. This state-of-the-art tool marks a breakthrough in consumer intelligence technology, providing marketers and data analysts with a transformative solution to optimize audience insights and activation. By leveraging advanced AI capabilities, Resonate empowers businesses to make faster, more informed decisions about their target demographics.

Impelsys and Glide Publishing Platform Forge Strategic Alliance to Revolutionize Digital Media Experiences

Impelsys, a leading innovator in digital solutions for the media sector, is excited to announce a strategic partnership with Glide Publishing Platform, renowned for its advanced headless Content Management Systems (CMS). This collaboration seeks to redefine digital experiences by integrating user-friendly websites, advanced e-commerce functionalities, and cutting-edge digital marketing solutions tailored for today’s digital landscape.

Rakuten Advertising Joins Forces with Marcode to Combat Affiliate Fraud

Rakuten Advertising, a leader in affiliate marketing, has announced an exciting new partnership with Marcode, aimed at strengthening the protection of its publisher network from affiliate fraud, particularly link hijackers. Through the integration of Marcode’s cutting-edge Brand Protection module, Rakuten Advertising enhances its ability to shield brand keywords from fraudsters, trademark violations, and malicious link hijacking across its vast affiliate network.

Article Of The Week…..

Performance Advertising Mastery: Transforming Data into Strategic Advantage for Modern Marketers

Performance Advertising Mastery

In a time when every marketing dollar counts, performance advertising is key to measurable success. Performance advertising is different from traditional brand campaigns. For instance, according to Statista, in 2021, 9.1 billion U.S. dollars were invested in performance marketing in the U.S., up from 6.2 billion a year earlier. It focuses on accountability. It turns clicks into conversions and engagement into revenue. Also, it transforms data into actionable insights. For marketing leaders facing new privacy rules, AI changes, and consumer doubts, mastering this field is crucial. It’s not just important; it’s essential for survival in the marketplace.

The Power of Behavioral Targeting: Precision Through Past Actions

The Power of Behavioral Targeting

In the bustling world of B2B marketing, where every click and scroll holds a story, behavioral targeting has emerged as a master storyteller. Imagine a scenario: A CTO spends her lunch break skimming a whitepaper on AI infrastructure. By the afternoon, her LinkedIn feed serves a case study detailing how another enterprise slashed costs using similar tools. Coincidence? Hardly. This is behavioral targeting at work—anticipating needs by weaving insights from past actions into hyper-personalized outreach. According to Data-Driven Advertising, in 2016, 90% of the digital display advertising market growth came from formats and processes that use behavioural data

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