MarTech360’S Weekly News Roundup With LoopMe, Meltwater, Zendesk, Zoom, Taboola And More!

NewsCloud PlatformContent Marketing
By News Desk
MarTech360’S Weekly News Roundup With Grammarly, DoubleVerify, Domo, Hightouch, RWS Group And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

Acxiom and LoopMe Partner to Deliver Survey-Based Custom Audiences for Smarter Ad Targeting

LoopMe, has announced a strategic partnership with Acxiom, the connected data and technology foundation powering leading brands and agencies across the globe under the Interpublic Group of Companies, Inc. The collaboration aims to transform how advertisers build and activate high-intent audiences through a combination of real-time survey intelligence and advanced consumer data.

Informa TechTarget and Outreach Join Forces to Transform Intelligent Prospecting and Accelerate B2B Sales Pipelines

Informa TechTarget, has announced a strategic partnership and integration with Outreach, the leading workflow-first sales execution platform. This collaboration enables joint customers to seamlessly align buyer intent signals with sales outreach, helping teams engage active buyers at the right moment—driving more meetings, richer conversations, stronger pipelines, and faster deal cycles.

NIQ and WeArisma Join Forces to Link Creator Marketing to Sales and Brand Impact

NIQ has announced a strategic worldwide partnership with WeArisma, a premier creator marketing measurement and optimization platform trusted by leading brands and agencies. This collaboration introduces a new standard in influencer marketing by empowering advertisers to evaluate both paid and organic creator campaigns across the full marketing funnel—including their direct impact on sales and brand perception.

Meltwater and 8×8 Join Forces to Enhance Customer Support with Real-Time Social Intelligence

Meltwater has announced a strategic partnership with 8×8, Inc. through the 8×8 Technology Partner Ecosystem. The collaboration empowers businesses to elevate their customer support capabilities by integrating social media engagement directly into contact center operations—driving more responsive, efficient, and personalized customer experiences.

TTEC and Zendesk Team Up To Enhance AI Customer Experience Solutions

TTEC Holdings announced the expansion of its strategic partnership with Zendesk, a pioneer in agentic AI-powered service. With hundreds of TTEC enterprise clients already using Zendesk solutions, this enhanced agreement builds on a long-standing partnership and unlocks broader capabilities across the Zendesk platform to further scale CRM and workflow optimization.

PubMatic and Classify Join Forces to Redefine Contextual Advertising with ContentGraph™ Integration

PubMatic  has announced a strategic partnership with Classify, an AI-native platform pioneering semantic intelligence and contextual targeting. This collaboration brings Classify’s ContentGraph™—a cutting-edge content intelligence engine—directly into the PubMatic platform, redefining how advertisers engage audiences in a privacy-first, post-cookie world.

The Trade Desk Launches Deal Desk for Ad Performance

The Trade Desk announced Deal Desk, a transformational new pillar of its Kokai platform that enables advertisers to manage their strategic one-to-one deals and upfront commitments with publishers. Deal Desk gives both advertisers and publishers unprecedented transparency and insight into the performance, quality, and pacing of their deals, and showcases premium internet alternatives when deals underperform.

Zoom Unveils Virtual Agent 2.0 to Deliver Smarter, Autonomous Customer Support with Agentic AI

Zoom Communications, Inc. has officially launched Zoom Virtual Agent 2.0, an advanced iteration of its self-service virtual agent, now powered by agentic AI. The enhanced platform is designed to deliver intelligent, autonomous customer support across both chat and voice channels, empowering organizations to streamline customer service while enhancing experience quality.

Twilio and Orange Partner to Advance Secure and Interactive RCS Business Messaging in France

Twilio, has joined forces with Orange, one of the world’s premier telecommunications operators, to expand the adoption of RCS Business Messaging across France. This strategic partnership marks a significant step forward in the evolution of mobile messaging, offering businesses a more interactive, secure, and branded communication experience—delivered natively through customers’ messaging apps.

Taboola Unveils DeeperDive, a Gen AI Answer Engine Built for the Open Web

Taboola announced DeeperDive, an industry-first Gen AI answer engine designed to live directly on publisher websites and leverage their own content. DeeperDive connects readers with trusted sources to explore topics they care about, directly within publisher sites. Some of the largest publishers in the world have joined Taboola as design partners for DeeperDive, including Gannett I USA TODAY Network, and The Independent.

Notified Appoints Erik Carlson as Chief Executive Officer

Notified, the world’s only provider of fully integrated platforms for public relations and investor relations communications, announced the appointment of Erik Carlson as Chief Executive Officer, effective immediately.

Article Of The Week…..

Is Big Tech Dominating Programmatic Advertising?

Is Big Tech Dominating Programmatic Advertising?

For over fifteen years, navigating the B2B technology marketing landscape has felt like steering through a perpetual storm. Innovation crashes like waves, audience expectations shift like tides, and the platforms we rely on morph beneath our feet. Nowhere is this turbulence more palpable than in programmatic advertising, the engine driving vast swathes of digital ad spend. Yet, a critical question demands our attention: Has programmatic advertising become less an open marketplace and more the exclusive domain of a few tech titans? The evidence, coupled with escalating legal battles and market distortions, paints a picture of profound dominance with significant implications for every marketing leader.

How C-Suite Can Align Teams Around Digital Experience Goals

How C-Suite Can Align Teams Around Digital Experience Goals

In today’s ruthlessly competitive landscape, digital experience (DX) isn’t just a marketing tactic; it’s the bedrock of customer loyalty, revenue growth, and brand resilience. Yet, too often, ambitious DX initiatives falter. Why? Because brilliant strategies conceived in the boardroom splinter into fragmented execution across departments. Marketing crafts compelling journeys, IT builds robust platforms, sales pursues targets, and customer service fights fires; but without true cohesion, the customer feels the disconnect. As leaders entrusted with steering the ship, the C-suite holds the unique power, and responsibility, to forge genuine, lasting alignment around digital experience goals. This isn’t about issuing mandates; it’s about architecting unity.

News Desk 5313 posts 0 comments
You might also like More from author

Comments are closed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More