MarTech360’S Weekly News Roundup With Semrush, StackAdapt, NICE, LoopMe, GoTo And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

StackAdapt Unveils Integrated Email and Data Hub, Unifying Martech and Programmatic Advertising in a Single Platform

StackAdapt, a leader in advertising and marketing technology, has officially introduced its latest innovations: a native email marketing solution and a proprietary Data Hub. This expansion positions StackAdapt as the first programmatic advertising platform to natively combine owned media (like email) with paid media—streamlining campaign execution and offering marketers an end-to-end strategy built for today’s evolving digital landscape.

Semrush Strengthens Leadership with Appointment of Caroline Tsay to Board of Directors

Semrush Holdings, a leading online visibility management SaaS platform, appointed Caroline Tsay to its Board of director. “We are delighted to have Caroline join our Board,” said CEO of Semrush, Bill Wagner. “Caroline brings a wealth of highly relevant technology, product, and marketing expertise to our Board. Caroline’s growth mindset and her extensive experience as a public company director will enrich the conversations we have in the boardroom.”

• In Social Media Technology news this week…

• In Customer Experience news this week…

NICE and ServiceNow Forge Strategic Partnership to Deliver AI-Driven Customer Service Fulfillment Across the Enterprise

NICE has announced a strategic partnership with ServiceNow at ServiceNow’s annual customer and partner event, Knowledge 2025. This collaboration will combine NICE’s industry-leading AI-powered customer service automation platform with the ServiceNow AI Platform and Customer Service Management (CSM) solution to create a fully automated, end-to-end customer service framework.

GoTo Unveils 100+ AI Features to Enhance SMB Communications

GoTo, the leader in cloud communications and IT, announced over 100 new features for GoTo Connect that combine omnichannel customer experience, powerful AI solutions, and streamlined management, to help small and midsize businesses (SMBs) communicate smarter and faster. By introducing expanded mobile capabilities, new communication channels, powerful admin tools, and an enhanced unified inbox, GoTo Connect enables businesses to effortlessly manage conversations across email, WhatsApp, and more.

• In Mobile Tech news this week…

LoopMe And Reveal Mobile Expand Global OOH Lift Measurement

LoopMe, the global leader in brand performance, is proud to announce the expansion of its partnership with Reveal Mobile, establishing Reveal as LoopMe’s dedicated partner for global Out-of-Home (OOH) brand lift measurement. This partnership leverages Reveal Mobile’s deep category expertise and sophisticated exposure data capabilities to provide best-in-class brand lift studies tailored specifically for the unique dynamics of the OOH ecosystem.

The Trade Desk Launches European Unified ID on Snowflake Marketplace

The Trade Desk, the global advertising technology leader, announced that it has launched European Unified ID (EUID) on Snowflake Marketplace to help joint customers activate more targeted digital advertising campaigns. EUID is an open-source, industry-wide identity solution that enables advertisers to build holistic, cross-channel digital advertising campaigns based on authenticated data.

• In Marketing Analytics news this week…

IAS Launches Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network

Integral Ad Science, a global leader in media measurement and optimization, announced the launch of its Pre-Screen Brand Safety and Suitability Solution for the Google Search Partner Network (SPN). With this new solution, IAS empowers advertisers to take greater control over where their ads appear, enhancing both protection and performance.

RingCentral Launches RingCX for Salesforce Service Cloud Voice on Salesforce AppExchange

• In Martech Content news this week…

Stagwell Acquires Experiential Marketing and Creative Agency JetFuel

Stagwell, the challenger network built to transform marketing, announced the acquisition of JetFuel, an experiential marketing services agency that accelerates brand awareness through experiences, content and conversations. JetFuel will become a subsidiary of Stagwell’s integrated experiential agency TEAM.

Algolia Unveils Smart Groups for AI Content Curation

Algolia introduces an intuitive, AI-powered feature: Smart Groups. Smart Groups provides merchandisers and content managers greater control over how products and items are displayed across search results and category pages. This new capability helps teams blend manual curation with AI-driven ranking—without relying on developer resources or time-consuming manual pinning.

Article Of The Week…..

Integrating Marketing BI With Your CRM and Martech Stack

Marketing today generates vast volume of data, but that data often remains underutilized without the right platforms. Many organizations have invested heavily in CRM systems and a variety of marketing tools, yet struggle to gain a unified view of their customers or measure the true impact of their campaigns. The solution lies in integrating Marketing Business Intelligence (BI) with your Customer Relationship Management (CRM) and martech stack. This blog will explain why this integration is crucial for marketing success, how to approach it effectively, and its significant advantages for marketing, sales, and customer experience teams.

Top 7 B2B Event Marketing Strategies to Maximize ROI

In the competitive world of B2B marketing, events are no longer just about name tags and free swag. B2B Event Marketing is a strategic tool designed to deliver measurable business value. Done right, a B2B event can become a revenue driver, brand booster, and relationship builder, all at once. But that doesn’t happen by accident. It takes purpose, data, and a digital-first mindset. Let’s look at how businesses can rethink B2B event strategies and unlock stronger returns on investment.