MarTech360’S Weekly News Roundup With Stagwell, NiCE, UiPath, Talkdesk, Pinterest, Inuvo And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Stagwell Unveils NewVoices.ai – A Fully Adaptive AI Platform for Enterprise Sales and Customer Engagement

Stagwell has launched NewVoices.ai, a next-generation AI platform designed to act as an autonomous enterprise sales and support agent, delivering 24/7 service globally and in multiple languages.

Adform and RTL AdAlliance Join Forces to Boost Performance and Transparency in Programmatic Addressable TV Buying

Adform, recognized as one of the industry’s most powerful and secure media buying platforms, has announced a strategic partnership with RTL AdAlliance, the international sales arm of RTL Group -Europe’s leading entertainment powerhouse spanning broadcast, streaming, digital, and premium content.

• In Customer Experience news this week…

NiCE launches local dedicated CXone Mpower Instance in South Africa

NiCE has announced the general availability of its CXone Mpower platform on a dedicated, locally hosted cloud instance in South Africa — a major step in expanding its AI-driven customer experience (CX) infrastructure across Africa.

UiPath & Talkdesk Forge New Automation Alliance to Revolutionize Customer Journeys

UiPath and Talkdesk have announced a strategic integration aimed at enabling enterprises to fully automate customer‑experience workflows end‑to‑end. Leveraging a standards‑based Model Context Protocol (MCP), the collaboration merges Talkdesk’s multi-agent AI capabilities with UiPath’s orchestration and intelligent document‑processing tools.

• In Mobile Tech news this week…

Pinterest Moves into Connected TV with Strategic Acquisition of tvScientific

Pinterest will buy tvScientific. This platform focuses on connected TV (CTV) performance advertising. This move will expand Pinterest’s advertising options beyond its current digital ecosystem.

Samba TV and Index Exchange Launch Agentic-Curated Media Marketplace Powered by First-Party Data

Samba TV and Index Exchange have formed a global partnership to launch an “agentic-curated” media marketplace that combines Samba TV’s advanced behavioural and contextual data with Index’s wide ad inventory, now live across more than 50 countries.

• In Marketing Analytics news this week…

Nexxen Enhances Health Advertising with Real-Time Measurement & Optimization

Nexxen has expanded its Nexxen Health suite by introducing measurement and optimization capabilities into its demand-side platform (DSP), delivering a unified workflow that combines targeting, activation, optimization, and measurement for health and pharmaceutical advertising campaigns across traditional and streaming media while maintaining privacy compliance.

OnviSource Launches EngageHub, an AI-Native Platform for Contact Center Excellence

OnviSource Launches EngageHub: Revolutionary AI-Native Platform Transforming Contact Center to Achieve Excellence in Agent Performance, Customer Satisfaction, and Operational Efficiency.

• In Martech Content news this week…

Semify Acquires Dragon Metrics to Boost Global AI Optimization

Semify, a leading white-label digital marketing software platform specializing in Search Engine Optimization (SEO), Paid Search Advertising (PPC), Paid Social Advertising, and AI Optimization (AIO), announced the acquisition of Dragon Metrics, an international SEO/AI/PPC reporting software platform based in Hong Kong.

Inuvo Launches Ranger: AI Tool for Ad Quality and Compliance

Inuvo, Inc., a leading provider of artificial intelligence AdTech solutions, announced the launch of Ranger, an advanced quality assurance and compliance feature within its Campsight system.

• Article Of The Week…..

Data Warehouses vs. Data Lakes: The Martech Architect’s Dilemma

Marketers have more data than at any point in history. Customer logs. Ad impressions. Social sentiment. The whole digital breadcrumb trail. Yet the insights somehow feel slower. Even Alphabet’s latest quarter crossing the one hundred-billion-dollar revenue mark proves how fast the ecosystem is expanding while teams still struggle to turn raw information into decisions.

How Coca-Cola’s Martech Stack Fuels Global Brand Consistency

Coca Cola operates at a scale that most brands will never touch. Millions of daily interactions, dozens of cultures and one Red Disc that has to feel instantly familiar everywhere. That tension is real. Every market wants freedom, yet the company still has to maintain global brand consistency. The problem used to be simple but painful. Regional teams ran different tools, stored data in different places and created experiences that did not always match. Customers felt that disconnect long before leadership did.