MarTech360’S Weekly News Roundup With Tidio, Sprout Social, Mitel, TapClicks, Stirista And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Browsing Tag
digital advertising
Viant & Disney Team Up to Expand Streaming Audiences
Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display…
TapClicks Introduces Microsoft Invest Push Connector for Effortless Campaign Management
TapClicks officially launched its new Push Connector for Microsoft Invest, previously known as Xandr Invest, aimed at enhancing…
Appier Integrates Generative AI Across Product Suite to Transform Advertising and Personalization
Appier, a SaaS company specializing in AI-driven business solutions, announced the integration of generative AI (GenAI) across its…
GMS Partners with AdSpark to Launch Generative Response Ads
GMS partnered with AdSpark to launch Generative Response Ads, a pioneering innovation that allows users to engage in real-time…
Vici Launches Digital OOH Ad Product for MarTech
Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads.…
Mediavine and Scope3 Unite to Drive Decarbonization in Digital Advertising
On November 19, 2024, Mediavine, a full-service ad management firm in the U.S., announced a strategic partnership with Scope3, a…
Audience Store and Fenestra announce strategic alliance to enhance campaign efficiency and…
The partnership will help brands maximise their reach and achieve incremental growth
Audience Store, a leading international…
Why Brands Should Invest in Programmatic DOOH Advertising
Since the 1830s, billboards have been used as an out-of-home advertising platform, and their business model hasn't changed much.…
Inverness Graham Acquires Alliant
Alliant, the leading data-driven audience company, announced that it has been acquired by Inverness Graham, a Philadelphia-based…