Terminus recognized for completeness of vision and ability to execute in report by independent research firm
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), announced it has been recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms report.
“With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM.”
“We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. “With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM.”
As mentioned in the Magic Quadrant report, “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal and expansion). They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have initiated plans for geographic and international expansion.”
Terminus is a leader account-based engagement platform, and the only platform built to deliver more pipeline and revenue through multi-channel ABM.
“Gartner defines the account-based marketing (ABM) platform as a technology that enables marketers to run ABM programs at scale, including account selection, planning, engagement and reporting. In ABM programs, B2B marketers align with sales counterparts to engage a defined set of high-priority accounts and buying committee members with targeted marketing and content to help buyers explore and evaluate solutions.”
We believe The Gartner Magic Quadrant™ is a trusted analyst resource for organizations seeking unbiased evaluations and opinions of the ABM category and platforms. The 2022 Gartner Magic Quadrant™ for ABM Platforms report evaluates nine of the global providers against a range of critical capabilities for ABM including current product offering, strategy, and overall market presence.
To view a complimentary copy of the 2022 Gartner Magic Quadrant for Account-Based Marketing visit here, and read more on the Terminus blog.
Gartner, Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms, Christy Ferguson, January, 2022.
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