MediaMath Selects Ocient for Next-Generation Campaign Forecasting on Trillions of Data Records in…
Ocient powers significant net new revenue opportunity for leading AdTech demand-side provider, delivering unbeatable price…
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Programmatic Ads
INEO Partners with Vistar Media, One of the World’s Largest Programmatic Digital Out-of-Home…
INEO's Media Network will connect to Vistar Media's programmatic advertising platform to provide brands and marketers with an…
Hapbee Announces Marketing Partnership with Veritone One
Veritone One will market Hapbee's products via various media channels including podcasts, YouTube and radio using AI-driven…
Magnite Expands CTV Business in India With Samsung Ads, Launches Programmatic Offering for AVOD…
Magnite now enables advertisers to buy Samsung TV Plus inventory programmatically
Magnite, the largest independent sell side…
IAB Warns of Measurement Blackout
Industry Still Unprepared for Historical Measurement Practices to Disappear; First-Party Data Investments Flatline As Third-Party…
GlobalLogic’s Roku Channel Partnership Reaches Milestone of 150 Applications Developed
Deep Platform-specific Expertise in OTT Streaming Service Speeds Time to Market for Digital Media Companies
GlobalLogic Inc., a…
boostr Introduces Net Advertising Revenue Retention (NARR) to Help Publishers Grow Enterprise Value…
Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal…
Advocado Bolsters Executive Team With Addition of Chief Strategy Officer, Mike Burns
Agency veteran will drive business development, spearhead industry marketing and forge new strategic partnerships
Advocado, the…
Google Launches Updated Search Ads 360 Management Platform for Performance Advertisers
Google has announced the launch of an updated Search Ads 360 platform, which will provide more management options for your Google…
Torchlight Marketing Named Google Premier Partner
Torchlight Marketing, a national Digital Marketing Agency, has achieved 2022 Premier Partner status in the Google Partners program…