MarTech360’S Weekly News Roundup With Optimove, IAS, Alteryx, Smarsh And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Optimove Launches Optimove Courses to Enhance Clients’ Mastery of the Platform’s Customer-Led…

Optimove, the first Customer-Led Marketing Platform, launched Optimove Courses, an online curriculum of insight-packed video-first learning paths designed to empower Optimove clients to master and maximize the platform’s CRM marketing capabilities. Through Optimove Courses’ four initial learning paths, clients gain a deeper understanding of how to utilize the tools at their disposal to craft more sophisticated and impactful marketing campaigns.

Intellimize Introduces AI-powered Account Based Marketing Experiences, Empowering B2B SaaS to Drive…

Intellimize, the leading AI experience optimization platform, announced the launch of AI-powered Account Based Marketing experiences (ABX). Intellimize’s recent feature releases alongside their ABM partner integrations, allowing marketers to easily orchestrate personalized experiences across every touchpoint in the buyer’s journey.

• In Social Media Technology news this week…

Tinuiti Joins TikTok’s Marketing Partners Program as Part of New Agency Category

Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been selected as a badged TikTok Marketing Partner in the newly added Agency category. Tinuiti joins a very select community serving as one of only two agencies granted the designation in the United States, with only 10 agencies announced globally.

DocuSign Launches WhatsApp Integration to Accelerate Business Around the Globe

DocuSign, the global leader in e-signature and intelligent agreements, announced the launch of WhatsApp Delivery, allowing users to close deals faster by using the world’s most popular messaging platform. The latest expansion in allowing customers to seamlessly reach signers through their preferred communication platforms, the DocuSign eSignature integration of WhatsApp sends users real-time notifications that link directly to agreements and enable quick, secure signing.

• In Mobile Tech news this week…

Vevo Partners with Publica by IAS to Power Global CTV Ad Serving

Publica by IAS, a leading Connected TV (CTV) ad server owned by Integral Ad Science, formally announced its new global partnership with Vevo, the world’s leading music video network. This collaboration enables Vevo to improve their advertisers’ targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience, and maximize CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks.

Ampersand Revolutionizes TV Advertising with Next Generation of TV Insights

Ampersand, the audience-first TV advertising sales company, announced the release of its next-generation local and national TV insights, empowering ad buyers to rebalance their TV investments for optimal reach and frequency. Fueled by aggregated data insights from 65 million households, and with a commitment to protecting personal information, these insights will revolutionize the way agencies and their advertisers understand and leverage the combined reach and efficiencies of their local cable, broadcast, and national linear TV ad buys.

• In Marketing Analytics news this week…

Operative and Revenue Analytics Partner to Transform Pricing Unification Through RateOptics and AOS…

Operative and Revenue Analytics have announced a partnership to deepen the direct integration between Revenue Analytics’ RateOptics’ pricing software and Operative’s AOS unified cloud-based revenue management platform. This partnership will enable joint customers to access time sensitive rate cards across multiple advertising assets, delivering dynamic pricing and increased inventory yield within AOS. The two companies share a vision of converged selling through centralized, unified technology and this is the next step in their strategic partnership.

Alteryx Showcases Cloud Optimization Strategies Using Intelligent Automation to Increase ROI at AWS…

Alteryx, Inc, the Analytics Cloud Platform company, announced its participation as a Gold-level sponsor of AWS re:Invent 2023, a global cloud computing conference from Nov. 27-Dec. 1 in Las Vegas. Alteryx makes it more accessible for all users to take advantage of powerful services from Amazon Web Services (AWS) like Amazon Elastic Computed Cloud (Amazon EC2) and Amazon Redshift, and the company will showcase analytics use cases that help enterprises get more value from these investments throughout their cloud modernization journey.

• In Martech Content news this week…

Breaking down barriers: Coda simplifies D2C ecommerce for publishers with launch of Custom Commerce

Recent research indicates that a leading publisher currently earning 10% of its revenue from its webstore could see this figure triple by 2024^[1]. A driving force behind this projected growth is the control over data that owned web stores provide. By owning and managing their customer data directly, publishers gain access to important insights about their audience’s behaviors, preferences, and buying patterns. This facilitates more informed decision-making, enabling publishers to better tailor their offerings, refine marketing strategies, and anticipate market trends.

Smarsh Integrates with Box to Offer Enhanced Capture, Archiving and Surveillance of Content and…

Smarsh, the global leader in digital communications compliance and intelligence, announced an enhanced integration with Box, the leading Content Cloud. The collaboration delivers a seamless, secure retention and oversight solution for professionals subject to stringent regulatory requirements for their electronic communications. The integration enables organizations in financial services and other heavily regulated industries to leverage the secure and intelligent collaboration benefits of Box, while using the Smarsh platform to meet regulatory obligations to capture, retain and monitor digital communication and content.

Article of the Week

The Ultimate Guide to Business Software Integration: A Comprehensive Overview

Are you ready to take your business to the next level by harnessing the power of software integrations? In today’s fast-paced corporate world, the ability to seamlessly connect different software systems can make all the difference in streamlining processes, improving efficiency, and driving growth.Whether you’re a small business owner or an aspiring entrepreneur, understanding the ins and outs of business software integration is essential for optimizing your operations. This is exactly what we will be explaining in this blog, let’s get started.

The integration of business software involves the amalgamation of diverse software systems and applications within a business, facilitating the smooth sharing of data, communication, and collaboration. This process entails linking and harmonizing various software tools, databases, and platforms to streamline business operations, enhance efficiency, and boost productivity.