Sinch Unveils Comprehensive RCS Business Enablement Service for Mobile Operators

Sinch, a global leader in digital customer communications, has launched its RCS Business Enablement service. This all-in-one solution is designed to help mobile operators seamlessly deploy, manage, and monetize Rich Communication Services (RCS) for Business, unlocking new revenue streams while enhancing customer engagement.

As the messaging landscape evolves, enterprises are eager to leverage RCS’ advanced features—such as verified sender identities, rich media experiences, and enhanced analytics—to create more interactive and secure customer interactions. However, navigating the complexities of RCS implementation and monetization presents significant challenges for telecom operators. Sinch, with its extensive industry expertise and a proven track record of successfully rolling out RCS for Business across Europe, the U.S., LATAM, and APAC, bridges this gap by providing end-to-end enablement and operational support.

Sinch’s RCS Business Enablement service empowers telecom operators to deploy RCS efficiently while addressing key hurdles such as monetization, security, regulatory compliance, and technical integration. By handling the complexities of RCS operations, Sinch enables telcos to focus on growth and customer satisfaction, reducing in-house resource demands.

Also Read: Twilio and Singtel Partner to Bring Secure, Branded RCS Messaging to Businesses in Singapore

“At Sinch, we understand that customers today expect communications from businesses to be as instant and seamless as those they have with friends and family,” said François Boshoff, Vice President and Head of Product Management at Sinch. “That’s why we’ve built a solution that simplifies the launch and running of RCS for mobile operators, empowering them to meet these customer expectations while accelerating time-to-market, reducing costs, and maximizing monetization opportunities. Our goal is simple: let operators focus on growing their business while we handle the heavy lifting.”

Key Features of Sinch’s RCS Business Enablement Service:

• Sinch Operator Insights – Offers real-time visibility into agent status, message trends, traffic patterns, and conversation durations. This data-driven platform ensures informed decision-making while maintaining privacy and regulatory compliance.
• Sinch Rating and Billing – Automates financial transactions by collecting and rating billable messaging events directly from Google RCS. It applies telecom-specific pricing models and generates detailed invoices to simplify financial interactions with messaging partners.
• Agent Approvals & Content Compliance Management – Manages the RCS for Business Agent approval and lifecycle process on behalf of telecom operators. Through direct integration with Google’s RCS for Business Administration Console and API, Sinch enforces operator policies, ensuring compliance and reducing administrative overhead.
• Fraud Detection & Security – Strengthens network security with Sinch’s proprietary automated messaging testing platform. By analyzing traffic patterns, the system detects and prevents fraud, spam, and unauthorized messaging, safeguarding both operators and customers.
• End-to-End Ecosystem Support – Extends beyond RCS enablement, offering full telco messaging ecosystem support, including content generation and API provisioning. Mobile operators can also leverage Sinch’s global enterprise sales network at no additional cost.

Benefits for Telecom Operators:

• Accelerated RCS deployment with minimal operational complexity
• Automated financial management through accurate rating and billing processes
• Real-time analytics for smarter decision-making
• Expanded revenue opportunities with global sales support at no extra cost
• Streamlined regulatory compliance for seamless operations

“Telecoms are ultimately looking for ways to simplify operations while delivering the personalized, conversational experiences today’s customers demand,” added François Boshoff. “By combining operational efficiency, robust analytics, and financial transparency, our RCS Business Enablement service provides a complete solution—helping telcos not only launch RCS but monetize and scale it for long-term success.”